Most marketers hear the same advice on repeat:
“Stop sending to disengaged contacts.”
And yes, sometimes that’s the right move. But not always.
I haven’t stopped emailing anyone who’s signed up to RE:markable.
Some people haven't engaged since the first edition (and that's okay)
Want to know why?
Deliverability isn’t just about who doesn’t engage, it’s about proving enough people do.
As long as a strong portion of your list is consistently engaging (sending positive signals to the big dogs), you can afford to email more people, more often.
Mailbox providers want to see signals that say: your emails belong here, like:
- Opens
- Clicks
- Replies
- Saves
- Forwards
- And even the subtle stuff like your business name showing up regularly in inboxes (visibility matters, even without an open)
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