In this edition:

→ Marketers be scared to open LinkedIn because of me 

→ Latest real email video verdicts 

→ Snoozing - the new way to protect email deliverability (scroll)

→ Your email body text might be fighting against the way the human brain actually reads (scroll)

When you're scrolling through LinkedIn and you see your email in one of my posts:

I promise, I’m NOT out to terrify marketers

But last week, someone actually said to me,

“Beth, you actually scare me”

They were scared that one day they’d open LinkedIn and see their company’s email they created (and were forced to send), getting torn apart by me

I DO NOT post to shame people

I worked for over 8 years in-house, I’ve been the person told to “just send it.”

And I know it’s rarely the marketer making the bad call

It’s leadership and the people clinging to:

❌ “Send to all” tactics
❌ Clickbait hacks
❌ “Our competitors are doing it” logic
❌ The myth that “more emails = more sales”

When I post those examples, it’s not about naming and shaming

It’s about starting the conversations that should already be happening inside your business

Because every time I call something out publicly, my inbox fills up with messages from marketers saying:

“We know it’s wrong. We’ve tried to push back. But leadership won’t listen, but they just saw your post!”

Change is happening. You can learn How to Convince Stakeholders to Stop Batching & Blasting Emails here.

ICYMI (In case you missed it)

Email Updates you NEED to know

15 big updates have been announced this year, read everything you need to know.

From the Vault

A blog a day keeps the spam filter away 

⌚ 6 min read:

→  The Biggest Myths (and Bullsh*t) in Email Marketing

⌚ 8 min read:

→  How To Innovate Your Email Marketing

⌚ 12 min read:

→  How to Email More People Without Ruining Your Deliverability

From the Queen’s Court

Voiceover video verdicts 

I kill all my plants

Overwhelming product update

Masterclasses for you

The Inbox Drop

WTF is snoozing?

Snoozing lets subscribers temporarily mute your emails instead of unsubscribing completely.

I think of it as a “respect my headspace” button

Add a ‘Snooze me’ option to your unsubscribe form, preference centre and as a CTA in your emails. 

When clicked, they won’t receive emails for a set time, 7, 30 or even 60 days,  whatever works for your send cadence.

Why this matters (and not just for B2C brands)

In B2C:
Sometimes people love your brand but don’t need another “20% off” email right this second. Snoozing keeps them in your ecosystem without forcing an unsubscribe, meaning you preserve deliverability and customer goodwill.

In B2B:
Decision cycles are longer. People get overwhelmed during peak periods (year-end, events, launches). A snooze option shows empathy and helps you protect your sender reputation by avoiding deletes, complaints, and disengagement.

Why does it help your deliverability?

Spam filters are now prioritising how people react to your emails:

✔️ Opens, clicks, replies, starring, forwarding and time on email = positive signals
❌ Ignored, deleted, or marked as spam = negative signals

If people are overwhelmed, they’re more likely to delete your emails unread, tanking engagement.

A snooze button lets them pause instead of punish.

You'll get:
→ Fewer complaints
→ Higher positive engagement when they’re ready
→ Stronger long-term sender reputation

Smart ways to use snooze

• Add it to your unsubscribe page: “Need a break? Snooze me for 30 days instead.”

• Include it in your preference centre: “Email me less” → “Pause emails until next month.”

• Use automation to automatically re-engage snoozed contacts with a “Hey, we're back” message when the time’s up.

A word of warning

A snooze button without a re-entry plan is just a slow unsubscribe.

If you don’t have a proper re-engagement flow ready for when that snooze period ends, your newly unsnoozed contacts will fall flat.

They’ll forget who you are, your domain reputation will wobble, and you’ll undo all the goodwill you built by giving them a break.

Have a re-entry strategy ready to warm them back up gently,  not a full-force sales email and give an easy out. 

Did you know? 

Your email body text might be fighting against the way the human brain actually reads

Eye-tracking studies show that people don’t read emails top-to-bottom; they scan them in what’s called the F-pattern.

• First, the eyes move horizontally across the top line (your subject, header or first sentence
• Then they skim down the left side, glancing at the first few words of each line
• Finally, they make shorter horizontal scans midway down, forming the shape of an “F.”

Now here’s the problem…

If your body text is centre-aligned, you remove that crucial left-hand “anchor.”

Every line starts in a different place, so the brain has to re-find where to start, again and again.

That kills rhythm, adds cognitive load, and wrecks flow (especially for neurodivergent readers or anyone using screen readers)

Left alignment works with human behaviour, not against it.

It gives the eyes a consistent starting point, helps accessibility tools read content properly, and keeps people scanning naturally down your email.

Plug of the Week 

Email Marketing Training - paid for by your employer 

I’ve helped marketers generate over £10M in assisted revenue through smarter email strategy & now I’m sharing the how.

If you’re planning your 2026 learning and development, get in touch about my email marketing training for B2B, B2C, and D2C teams.

Stay remarkable, not unsubscribable.

Speak soon,

Beth x

I have ADHD (IFYKYK) so please excuse any typos and spelling errors in this email.

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