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title: Edition 51
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Plus in this edition: 10 things I stopped doing in my emails, email volume and how to check you're not on a blacklist ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

| > View all past editions here If this email looks weird click here In this edition: → The 4 metrics for email marketing that track awareness → 10 things I stopped doing with email that most marketers still do (scroll to blogs) → Email volume: How much is too much? (scroll to end) → Check you're not on a blacklist (scroll to end) HEY, howdy, hello,   I hope you're doing good & having a lovely week.    How are we HALF WAY THROUGH THE YEAR?!    Lot's of email goodness for you today 👇 The 4 metrics for email marketing that track awareness Add these to your reporting Ignore ≠ Invisible Every email that lands in the inbox is an impression. They get SEEN.    That impression accumulates. Over forty sends, over six months, a subscriber who has never opened a single email has still encountered your brand forty times.    You MUST be tracking impact    Signal 1: Weekly reach  How many subscribers received an email that landed in the inbox this week - subject to inbox placement rate   Signal 2: Inbox impressions  The cumulative number of times your brand/business appeared in subscribers' inboxes across a period.   Signal 3: Meaningful actions How many subscribers took a meaningful action this month, and does it track with how often you showed up?   Signal 4: Retained permission  How many subscribers chose to stay - no unsubscribes, spam complaints, or hard bounces this period. READ: Email & awareness → Learn with me: Email Design Masterclass ⏱️ 90 mins 🎟️ £19.99 🎓 CPD-accredited Secure the seat → Email Deliverability Webinar ⏱️ 1 hour 🎟️ FREE 🎥 Recorded & online Secure the seat → From the Vault A blog a day keeps the spam filter away  ⌚ 5 min read: →  10 things I stopped doing with email that most marketers still do ⌚ 6 min read: →  Email Volume: How Much Is Too Much, How Little Is Too Little, and How to Get It Right ⌚ 8 min read: →  How Humans Actually Behave in the Inbox From the Queen’s Court Voiceover video verdicts  How this email earns trust Hear the verdict Booking.com email verdict Hear the verdict The Inbox Drop Email volume: How much is too much? News flash you: there is no best time to send    Send weekly! Send three times a week! Send daily! NO NO NO   The right number of emails you send depends on who you're sending to, how engaged they are, where they are in the relationship, and whether the content actually earns its place.   The right answer for one business is flat-out wrong for another and wrong for the same business six months later   More is not more Two sends don't reliably make two sales. The frequency-to-revenue line isn't a straight line - it's a curve, and past a point unique to you, it inverts.  Less isn't automatically safer, either Go too quiet and your sender reputation decays. You can't measure the revenue from an email you didn't send, which is exactly why low volume gets a free pass it doesn't deserve. In 2026, your subscribers set the volume Gmail, Yahoo and Microsoft now decide inbox placement per subscriber based on engagement. Volume that earns positive engagement protects your deliverability.   The question was never "how often?" It's "how often is right - for this person, at this stage, with this content, triggered by the right signal?   Fewer emails, to the right people, at the moment intent shows up. READ: Email Volume → Quick win for you Check you're not on a blacklist   Check whether your sending domain or IP is sitting on an email blacklist. A blacklist (or blocklist) is a database of senders flagged for dodgy behaviour - spam complaints, hitting spam traps, sketchy sending patterns.   If you land on one, mailbox providers start treating your perfectly innocent emails like junk, and your inbox placement TANKS.  Check if I'm on a blacklist → Plug of the week  Email deliverability audit A 30-day, six-step deliverability audit - done by me, not a tool. You'll know exactly where your emails are landing, why, and what to do about it. Email deliverability audit → add     Beth ✌️ I have ADHD (IFYKYK) so please excuse any typos and spelling errors in this email. What did you think about this email? Know someone who needs this in their inbox? Send them here. Astral Digital, 85 Great Portland Street, First Floor, London, Central London, W1W 7LT  Unsubscribe from RE:markable here |
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