Full Email Audit
Using our award winning PPPP™ audit framework
Don’t just learn why your email strategy and approach isn’t working – know how to fix your emails step by step and transform your approach for the better.
The Power of an Email Audit
Fewer marketing channels are more misunderstood than email, and we can best show you why through some of the common myths and mistakes:
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Thinking results = volume of emails (the more you send, the more results)
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Lack of skills, knowledge, or time for already overworked marketers to grasp email strategy
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Spraying and paying/batch and blast approach, regardless of lack of positive results
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B2B businesses thinking email marketing isn’t a great channel for them
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Not treating email as part of your wider external communications strategy
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Not bringing your systems and data into your email strategy and practices
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You know email could be doing more, but you have no idea how to make it a stronger, better channel
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If that sounds familiar, the good news is that we can help you understand exactly why your current approach isn’t working (or how it could be WAY better) and give you a plan of action to fix it.
It’s time to transform the way you do email!
We’ll Get to the Point
Our email audits follow the PPPP™ framework
Pillars
These are the overarching, non-negotiable elements that sit above everything else in your email marketing ecosystem:
Systems, Strategy & Data.
These are the foundations and usually the big blockers to email transformation.
For this stage of the audit we review your ESP/CRM, your data gets a thorough audit and of course your strategy (if you have one).
Pyramid
Think of this as your email marketing’s hierarchy of needs. It helps us work down through the key layers that need to be aligned for email to actually do its job.
The Pillars are at the top which we've done, then we move down into the more practical layers. These are areas like deliverability, data collection, entry points, compliance. automations, other external communication, alignment with sales & service (are you all saying the same thing, or working against each other?)
The Pyramid lets us zoom in on the real gaps, not just “why your last email didn’t work,” but why your whole email experience might be falling flat. It’s a layered look at what’s really going on.
Principles
We don’t do “best practice” here, it’s confusing, outdated, and half the time... made up.
Instead, we use a set of Guiding Principles we apply to all our email projects.
These cover all the stuff your audience actually sees when you land in their inbox like; subject line, preheader, design, copy, content, accessibility, experience, branding, from name.
Basically, all the campaign-level bits that make the difference between opened and ignored.
We score you against our guiding principles so you can see where you might have weak spots.
Plan
What’s the point of doing a full audit, tearing apart your big stuff and the nitty gritty, if you don’t have a solid plan to move forward?
That’s why we give you a clear, practical plan at the end of your audit.
You get:
Quick wins – things you can tweak and fix right now to start seeing improvements.
Big transformation – the strategic shifts & big pieces of work your business actually needs to make if you want email to stop being a dead channel and start being a serious revenue/impact driver.
We’ll also quantify it so you know exactly what it’s costing you if nothing changes.
After the audit you'll get a comprehensive report sent to you with your action plan, a post audit workshop to run through the findings and opportunity to work with Beth ongoing to start our email transformation.
Outcomes of our Full Email Audit
Your audit findings are the key to transforming email into a channel that is future-proofed, generates better results and guides the business to implementing healthier and sustainable email practices.
- Uplift in impact, conversions and/or revenue: If you implement a full transformation based on the back of the audit findings, you will see results
- Growth and engagement: Dramatically improve your email engagement and conversions through our data-driven recommendations and insights
- Improve your content, segmentation, email design and accessibility. You'll get quick wins and new strategies to make sure your emails look great, sound great and the messaging is aligned to the right people.
- Better deliverability: Get more emails in front of your audience than ever before and solve those deliverability issues you didn't evem know you had
- Empower your marketing team: Your marketing team will have better systems and processes in place to get better results by doing less.
- Clarity and peace of mind: Instead of wondering what isn’t working, we’ll pinpoint the problems and the successes, with a clear action plan.
- Career-changing mindset: If you or your team have ever felt like you didn’t ‘get’ email marketing or how to do it, you will after our audit.
- Executive summary: Our hefty report of insights, recommendations, and examples also includes a summary to share around the business.
- Start to finish support: We provide pre & post-audit workshops to take you through the findings and the action plan, making implementing change easy and simple.
Your email audit is a series of findings documented in easy to understand, detailed reports.
"5/5! So, so knowledgeable and the hand holding has really helped our efforts when it comes to email. Highly recommend"
What's actuall in the Audit?
- User interviews (lots of deep dives)
- Leadership workshop
- Overall channel review
- Subscriber experience analysis
- ERP & CRM review
- External communication strategy review
- Deliverability testing & audit
- Data audit
- Strategy audit
- Deliverability audit
- Individual email review
- Email design audit
- User journey & subscriber journey review
- Design audit
- Accessibility audit
- Compliance review
- Brand alignment review
- Performance audit
- Impact review
- Alignment across channels review
- Data collection review
- Automation, flow and journey audit
- Content alignment review
- Segmentation audit
We call it comprehensive for a reason!
Our full email marketing audits take around 4-8 weeks to complete, including your full report, action plan, and post-audit workshop.
(Psst – if you want it faster than that, we offer a fast-track service for those wanting faster ROI!)
"The plan to delivering an audit was clearly laid out for us with a timeline, so an expectation was set up out from the start. The audit itself was thorough, she explained what we had done well and what needed to be improved, with clear actions and quick wins. Overall, we’re happy with the audit and we know there lots more we can be doing to generate more revenue from our CRM and emails."
How it Works
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Gather
This is where we gather information through user interviews, sessions, gather evidence, insights and data from people, systems and data.
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Review
Here’s where our comprehensive audit process begins, covering all of the previously mentioned areas to assess where you need to improve (and how).
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Analyse
Here we use different tools and methodologies to analyse individual elements, provide recommendations and analyse every bit of insight.
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Empower
We send over the findings, action plan and you'll join us for our post-audit workshop. This ties together all of our audit and previous communication with you and your team, giving you the confidence to know how to implement the changes.
"Excellent. Audit was the most comprehensive I've ever received. Workshop was great, was very interactive and your knowledge was superb"
Money-Back Guarantee
We’re confident that our audits will change everything for your marketing and company – so confident that we’ll offer a full refund if we don’t find four or more weaknesses that you should improve or fix!
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Frequently asked questions
How much does an audit cost?
For everything you've seen on this page, which is our 'full email audit', investment starts at £5,000. We do offer lighter touch audits and specific healthchecks for individual elements that start at £1,000.
How do we implement the findings and will cost us more money?
What types of business is this for?
This is for B2B and B2C businesses that send email as a core part of their marketing or customer strategy, whether that’s for lead generation, sales, retention, or customer experience.
You’ve got a team (or at least a few people), some systems in place, and you’re sending emails regularly... but something’s not clicking. Or worse, no one really knows if it’s working.
This isn’t for freelancers, solopreneurs, or those just dipping their toes into email. If email is a serious part of how you grow and communicate, and you're ready to treat it that way then this is for you.