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LIVE MASTERCLASS • 90 MINUTES

Email Design Masterclass

90-minute paid online training for marketers who work with email (a little or lot). Whether that's in ecommerce, B2C, D2C, or B2B. The email design masterclass gives you live examples, teachable frameworks and strategies you can use immediately.

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minutes
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one-time price
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mins live Q&A

Can't make it live? No problem - you can still book your place. When you register, you'll be asked whether you're attending live or want the recording sent to you. Either way, your place is secured, and you'll get everything. You can also follow up with me after with any questions.

How good is this masterclass?

Oh, it's VERY good...

"Found all the different resources very helpful. The examples of good vs bad made it very clear and brought the do's and don'ts to life, giving me a clear understanding of what I need to now work on"

- Megan from Cheeky Rascals

"It really challenged what I thought I knew about email and offered a refreshing perspective on design"

- Lydia from Well

"I really enjoyed learning about your different approach to email design. It was incredibly helpful, and I'm excited to apply your tips when building future emails."

- Amber from Alphine Intel

WHAT THIS IS REALLY ABOUT

You're not designing emails, you're really designing comprehension

Most email teams obsess over how emails look. They browse inspo galleries, they argue about fonts, they chase "premium". And then they wonder why the metrics don't move.

The truth is that email performance isn't governed by beauty — it's governed by conditions. And design is only one part of that picture.

"Design gets you understood. And being understood is a condition for engagement."

This masterclass will fundamentally change how you approach every email you send. We're going deep on the principles, the psychology, and the practical frameworks that will make your emails convert better.

"Beth is a great speaker, I could have listened all day! I work for a charity and I liked that the masterclass was universal and had ideas that can be utilised whatever the sector (usually these kind of things are aimed at the ecommerce sector). I'm so excited to read back through the slides and apply what I've learned into the charity's email strategy."

- Jenny from CHSW

Choose your session

Same content, same frameworks, same Beth — just pick the time that works for you. Can't make either? Book anyway and get the recording. Please note: when buying your ticket, you will be taken to my event platform on a new page - click register.

Not sure which to pick? They're identical — choose whichever time suits you best. Can't make either live? Book a place and select "recording only" at sign-up. You'll still get everything and can follow up with me after with any questions.

14 July - AM

10am-11.30am BST

Early Bird - Start your day with learning
  • 75 mins teaching + 15 mins live Q&A
  • Recording sent to you within 24 hours
  • Follow-up questions welcome after
  • All frameworks + reference guide included
Get your ticket - £19.99

14 July - PM

3pm-4.30pm BST

Afternoon for UK & morning for US!
  • 75 mins teaching + 15 mins live Q&A
  • Recording sent to you within 24 hours
  • Follow-up questions welcome after
  • All frameworks + reference guide included
Get your ticket - £19.99
"Genuinely brilliant. I love that you actually spoke about real world examples but didn't spend forever on them - just suggested we look at them in our own time. I felt the priority was upskilling and sharing as much knowledge on the topic as possible, not rehashing the same points repeatedly. I learned more in 90mins than I have in the past six months of studying email marketing."

- Hannah from Smart Cookie Studio

What you’ll walk away with

After 75 minutes of teaching (plus 15 minutes of live Q&A), you'll think about email design differently — permanently. 

From understanding how people think and behave in the inbox, to applying proven copywriting principles, frameworks, and psychology to write emails that actually perform.
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Why "beautiful" emails often underperform

Understand the real hierarchy of email performance and where design actually sits.

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The 3-Layer Email UX Framework

Aesthetic, functional, and experience design — and which layer to fix first.

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Hooking vs Floating and how to tell the difference

The inbox psychology no one taught you, and how to apply it to every email.

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The Bridge Rule

How to connect pre-open and post-open for more engagement immediately after the open.

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Hierarchy principles that work in the wild

Practical principles you can apply to any email in any ESP today.

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The Inspo Gallery Trap

Why copying great-looking emails is actively dangerous, and what to do instead.

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Layout decisions as strategic choices

How to pick the right layout for the right email type — not by default.

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The myths killing your emails

Above the fold, interactive email, all-image emails — what the data actually shows.

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A complete set of design principles

13 principles from the handbook — made practical and immediately usable.

"Beth went beyond typical email marketing advice and everything felt fresh, while still being super easy to follow and understand. I especially loved the focus on psychology, cognition and accessibility in email design, with clear explanations as to why these are so important to consider. The masterclass was consistently audience and customer focused, making everything feel practical, and the frameworks were clear enough to actually apply in our own marketing"

- Megan from University of Oxford

Who the masterclass is for

This masterclass is for any marketer who does email marketing — a little or a lot.

01

B2B

Business to Business

B2B

Nurture sequences, product updates, onboarding flows — where design is often an afterthought and text-heavy emails go unseen.

Get your ticket

02

B2C

Business to Consumer

B2C

High-volume sends, retention campaigns, promotional emails - where overdesigning is just as dangerous as underdesigning.

Get your ticket

03

D2C

Direct to Consumer

D2C

Brand-led email, ecommerce flows, lifecycle journeys - where the inspo gallery trap does the most damage.

Get your ticket

04

NFP

Charities & Non-Profits

NFP

Donor communications, campaigns, and impact updates — where every email has to work hard and design is rarely anyone's specialism.

Get your ticket

You don't need to be a designer. You don't need any specific tools. If you send emails as part of your job, this is for you.

Find a session →
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Beth O'Malley, Email & CRM Consultant | Creator of astral

Your trainer

Beth O'Malley is the creator of Astral, a HubSpot & CRM consultancy, and one of the most recognised email marketing voices in the world. She's trained over 8,000 marketers globally, developed industry-shaping guidelines and practices, and helped businesses generate £10M+ in assisted revenue in just 18 months.

She's a trainer, speaker, mentor, and business owner — and she brings all of that real-world experience into every session. No rubbish or recyled indo, just the stuff that actually changes how you work.

Learn Email Design

90 minutes. Proven frameworks, principles and strategies. A recording you can rewatch and everything you need to fix your email design for good!

Frequently Asked Questions

What is the Email Design Masterclass?

It's a 90-minute live email marketing design course taught by email consultant Beth O'Malley. You'll learn the frameworks, psychology and email design principles behind emails that convert — with live examples and a recording included.

Do I need to be a designer to attend?

Not at all. This email design course is built for marketers, not designers. If you send emails as part of your job, this is for you.

What email design frameworks will I learn?

You'll learn the 3-Layer Email UX Framework, the Bridge Rule, hierarchy principles, layout decision-making, and 13 practical email design principles from Beth's handbook.

Is this course suitable for B2B email marketing?

Yes — the masterclass covers email design for B2B, B2C, D2C and non-profits. The principles apply across all email marketing contexts.

Can I watch the recording if I can't attend live?

Yes. When you register you can select recording-only. You'll receive the full session within 24 hours and can follow up with Beth with any questions.