What you’ll walk away with
After 75 minutes of teaching (plus 15 minutes of live Q&A), you'll think about email design differently — permanently.
Why "beautiful" emails often underperform
Understand the real hierarchy of email performance and where design actually sits.
The 3-Layer Email UX Framework
Aesthetic, functional, and experience design — and which layer to fix first.
Hooking vs Floating and how to tell the difference
The inbox psychology no one taught you, and how to apply it to every email.
The Bridge Rule
How to connect pre-open and post-open for more engagement immediately after the open.
Hierarchy principles that work in the wild
Practical principles you can apply to any email in any ESP today.
The Inspo Gallery Trap
Why copying great-looking emails is actively dangerous, and what to do instead.
Layout decisions as strategic choices
How to pick the right layout for the right email type — not by default.
The myths killing your emails
Above the fold, interactive email, all-image emails — what the data actually shows.
A complete set of design principles
13 principles from the handbook — made practical and immediately usable.
