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LIVE MASTERCLASS • 90 MINUTES

Email Design Masterclass

The ONLY online training that teaches you the psychology behind email design, structure and hierarchy

90-minute paid online training for marketers who work with email (a little or a lot). Whether that's in ecommerce, B2C, D2C, or B2B. The email design masterclass gives you live examples, teachable frameworks and strategies you can use immediately.
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See the masterclass in action

THE PROOF

How good is this masterclass?

99%

of people rated the masterclass as 'amazing + very valuable' or 'really good'

9/10

attendees would definitely pay to come to another masterclass!

98%

of people who paid for a ticket said it was excellent or great value for money!

I learned more...

"in 90 mins than I have in the past six months of studying email marketing."

Hannah O'Brien

TON of new learnings

"There were a TON of new learnings and framings for me and I've been doing this for 10 years."

Anne-Marie Prince

So many takeaways!

"So many takeaways, I currently have 8 tabs open all for new platforms I didn't know about before."

Eleanor Hirst

Genuinely brilliant...

"I felt the priority was upskilling and sharing as much knowledge as possible, not rehashing the same points."

Hannah O'Brien

Tangible

"This felt much more tangible than a lot of other webinars I've attended in the past."

Stephanie Falvey

Solid gold

"The pre-open promise and the Bridge Rule, hooking, and the different types of hierarchies - all solid gold."

Jill Perney

What you'll learn in the Email Design Masterclass

Across four sections over 90 minutes, you will learn ALL of this:

Why design isn't what you think it is

  • Where design actually sits in the hierarchy of email performance, and why "beautiful = high performing" is a myth
  • The five conditions that really govern whether an email works: inbox, device, human, deliverability and attention
  • What email design genuinely does: builds the bridge, drives recognition, reduces cognitive load, makes email accessible
  • What design cannot fix, so you stop trying to solve strategy problems with a prettier email
  • The myths shaped by ecommerce that are quietly hurting your sends

Making design decisions on the page

  • Imagery and graphics: the "with or without" method for deciding whether an image earns its place
  • Email layouts as functional choices: single, double, multi-column, inverted pyramid, F-pattern and zig-zag, and when to use each
  • Layering: combining visual depth with live, resilient text using your ESP's native blocks
  • Designing per device: mobile-first reality, and what to adjust rather than hide
  • The HTML risks behind the design that affect how your email actually renders

Choose your session

Same content, same frameworks, same Beth — just pick the time that works for you. Can't make either? Book anyway and get the recording. Please note: when buying your ticket, you will be taken to my event platform on a new page - click register.

Not sure which to pick? They're identical — choose whichever time suits you best. Can't make either live? Book a place and select "recording only" at sign-up. You'll still get everything and can follow up with me after with any questions.

9 September - AM

10am-11.30am BST

Early Bird - Start your day with learning
  • 80 mins teaching + 5-10 mins live Q&A
  • Recording sent to you within 24 hours
  • Follow-up questions welcome after
  • All frameworks + reference guide included
Get your ticket - £19.99

9 September - PM

3pm-4.30pm BST

Afternoon for UK & morning for US!
  • 80 mins teaching + 5-10 mins live Q&A
  • Recording sent to you within 24 hours
  • Follow-up questions welcome after
  • All frameworks + reference guide included
Get your ticket - £19.99
"Beth went beyond typical email marketing advice and everything felt fresh, while still being super easy to follow and understand. I especially loved the focus on psychology, cognition and accessibility in email design, with clear explanations as to why these are so important to consider. The masterclass was consistently audience and customer focused, making everything feel practical, and the frameworks were clear enough to actually apply in our own marketing"

- Megan from University of Oxford

WHO IT'S FOR

This masterclass is relevant to anyone who works in...

B2B

Nurture sequences, 1-1 emails, onboarding flows & where design is an afterthought and is a huge opportunity for you.

B2C

High-volume sends, retention and promo emails, where overdesigning is as dangerous as underdesigning.

D2C

Brand-led email, ecommerce flows, lifecycle journeys - where the inspo gallery trap does the most damage.

NFP

Donor comms, campaigns and impact updates - where every email has to work hard and design is rarely a specialism.

You don't need to be a designer! You don't need any specific tools. If you send emails as part of your job, this is for you.

Find a session →
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Beth O'Malley, Email & CRM Consultant | Creator of astral

YOUR TRAINER

Beth O'Malley

Creator of Astral, a HubSpot & CRM consultancy, and one of the most recognised email marketing voices in the world. Beth has trained over 8,000 marketers globally, developed industry-shaping guidelines and practices, and helped businesses generate £20M+ in assisted revenue.

She's a trainer, speaker, mentor, and business owner. Everything here is built on 12 years in email - in-house, agency-side, and now consulting — plus millions of emails sent, psychology and science, and real testing with clients. No recycled advice (EVER!).

FREE: Email design handbook

A practical guide to responsive and strategic email design, hierarchy, usability, and layout strategies that improve email performance.

Frequently Asked Questions

Is this a masterclass or a training course?

Both. It's delivered with the pace and energy of a masterclass but the depth and structure of proper training - 80 minutes of teaching across frameworks you can apply immediately, plus 10 minutes of live Q&A and a recording to revisit.

What is the Email Design Masterclass?

It's a 90-minute live email marketing design course taught by email consultant Beth O'Malley. You'll learn the frameworks, psychology and email design principles behind emails that convert — with live examples and a recording included.

Do I need to be a designer to attend?

Not at all. This email design course is built for marketers, not designers. If you send emails as part of your job, this is for you.

What email design frameworks will I learn?

You'll learn the 3-Layer Email UX Framework, the Bridge Rule, hierarchy principles, layout decision-making, and 13 practical email design principles from Beth's handbook.

Is this course suitable for B2B email marketing?

Yes — the masterclass covers email design for B2B, B2C, D2C and non-profits. The principles apply across all email marketing contexts.

Can I watch the recording if I can't attend live?

Yes. When you register you can select recording-only. You'll receive the full session within 24 hours and can follow up with Beth with any questions.

Learn email design through science & psychology

Proven frameworks, real examples, and a recording you can rewatch. Fix your email design & improve email performance.