Get clarity on what’s working, what’s not, and what to do about it

Email Marketing Health Check

Using our award-winning PPPP™ framework

For anyone leading or doing email marketing who knows it could (and should) be better.

Join over 250 + marketers and businesses that received their email health check result

5 stars (1000 x 200 px)
It’s not a quiz. It’s a diagnostic. And it’s serious, okay?

What is the Email Marketing Health Check?

It’s a proper, strategic health check for your email marketing, built using the award-winning PPPP Framework™ I’ve developed after 11+ years in the game.

We’ll take you through a series of carefully picked multiple-choice questions across all the key areas of email marketing. You’ll dig into your strategy, systems, data, deliverability, content, planning, and more,
and once you're done, you’ll get a clear, personalised report that shows:

  • An overall health score that shows how your email marketing stacks up as a whole.

  • Section-by-section scores based on the PPPP Framework™, so you can see exactly where you're strong and where you’re stuck.

  • A clear traffic light system (green, amber, red) so you can prioritise your fixes and weaknesses.

  • Quick wins for each section you can implement right away.

  • Bigger transformation recommendations for long-term change.

  • All developed by Beth O'Malley, who’s written every part of this based on your exact score set, no templates or generic advice.

Email health check

What is the PPPP™ framework?

Email marketing isn’t just about writing a good subject line or sending a nice-looking campaign (even though that's what MOST people think). It’s a whole ecosystem: strategy, tech, data, content, compliance, deliverability, planning… the list goes on. But no one teaches that.

So I built the PPPP Framework™, a simple, structured way to audit and improve every layer of email marketing, from the big picture down to the smallest detail.

It’s been used to transform email strategies across B2B, B2C, and D2C brands of all sizes and industries.
It works, every, single, time.

Pillars

These are the overarching, non-negotiable elements that sit above everything else in your email marketing ecosystem:

Systems, Strategy & Data.

You'll get scored across these foundations, and are usually the big blockers to email performance.

Pyramid

Think of this as your email marketing’s hierarchy of needs. It helps us work down through the key layers that need to be aligned for email to actually do its job.

We look at deliverability, compliance, audience segmentation, and your skills and knowledge to make sure you’re not unknowingly sabotaging your own campaigns.

Principles

We don’t do “best practice” here; it’s confusing, outdated, and half the time... made up. Instead, we use a set of Guiding Principles we apply to every email thing we do. This section scores you against these principles. 

This is the visible stuff like design, copy, branding, layout, accessibility, personalisation, everything your audience actually sees.

Plan

This is how it all gets executed.
Automation, alignment with other teams, performance reporting, testing, and campaign planning.

It shows whether you’re working strategically or stuck in reactive mode.

This will help us measure you across planning, executing and 'doing'.

Very exciting stuff

What to expect from the Health Check:

  • This isn’t a wham, bam, thank you, mam you bash out in five minutes between meetings.

  • It takes around 45–60 minutes to do properly

  • You’ll answer a series of smart, multiple-choice questions across every area of email marketing

  • You might need to pause, check something, or even come back to it later

  • The more honest and thorough you are, the more valuable your results will be

  • So block out some time, grab a cuppa, and go for it! 

  • Bring your team for extra insight too! Do it together

whats next, i need to do, a what to expect block in the health check and what happens after, I will add an image of the reusults page. Then i need a small block on who is it for (1000 x 900 px)
"5/5! So, so so helpful. I wouldn't have even thought of half of this stuff when auditing our own emails"
Well you...silly!

Who’s it for?

This health check is for you if:

  • You run, manage or lead email marketing inside a B2B, B2C, or D2C business

  • You’re sick of guessing and want real strategic insight

  • You work in-house, as part of a team, or head up marketing, and email is part of your channel mix

  • You know email could be better, but you’re not sure what’s holding it back

Not for freelancers or solo founders, this is built for teams or one-person marketing teams, functions, and businesses that want to get serious about email.

"You should be charging for this!! So much value, so much to do and very excited to share with my team!"