✓ All 3 modules: Learn → Audit → Fix
✓ The 6-step deliverability audit process
✓ Fillable templates & frameworks
✓ Up to 3 monthly live sessions with Beth
✓ Deliverability Certification on completion
The Email Deliverability Certification Programme is a hands-on, practical training created for marketers and professionals who want to properly understand, measure, and improve email deliverability.
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Whether you work in B2B, B2C, or D2C, this programme gives you the frameworks, tools, and confidence to really understand where your emails are landing, and start making decisions based on real data.
Knowledge is SO important when it comes to deliverability.
So this module teaches you through bitesized video lessons, frameworks and guides:
Learn how to diagnose your own deliverability using my 6-step audit process I use to audit my clients' accounts.
You will:
Work through a full 6-step deliverability audit framework
Learn how to measure inbox placement and spam placement
Use your fillable templates to track your 30-day audit and inbox placement
Run a full data audit across data acquisition, validity, providers, bounces and spam reports
Learn how to check your email authentication set up
Identify risks, gaps, and root causes
You can do your testing alongside your learning and track your results using the audit template.
Once you've done your audit, it's all bout understand exactly what to do if you have a problem or may have one in the future.
Learn redemption and optimisation strategies:
How to recover deliverability when performance drops
How to improve sender reputation and engagement signals
How to design a sustainable email deliverability strategy
How to monitor and maintain deliverability over time
Risk assessment and planning your upcoming campaigns and send
KPI's to measure
Aswell as the modules, there is a in depth engagement exercise to do, monthly ask-me-anything and check-in sessions with Beth.
You get a full learning ecosystem:
Video lessons and walkthroughs
Step-by-step guides
Practical activities
Downloadable templates
Supporting blogs and resources
Frameworks you can use
Everything is designed to help you do the work, not just understand it.
Understand email deliverability properly - and explain it to anyonein simple terms
Check your own inbox and spam placement anytime you want or need
Run a full audit on your account using a proven 6-step process
Diagnose the reasons why you're landing in spam
Fix it, and build a long-term strategy to keep it fixed
Prove it, with a certification that shows you can evaluate deliverability
Most deliverability help is either free content that leaves you stuck, or consultancy out of reach for most teams. This instead is in-depth education built on real audits used by experts, teaching you to do what specialists charge thousands for.
✕ Explain the concept, then leave you stuck
✕ No way to check your own placement or test your deliverability
✕ No fixes, no support, no proof
✓ The same audit behind our client projects
✓ Learn to test your real inbox vs spam placement
✓ Fixes, live support & a certification
If you're enrolling yourself onto the programme click enrol now.
✓ All 3 modules: Learn → Audit → Fix
✓ The 6-step deliverability audit process
✓ Fillable templates & frameworks
✓ Up to 3 monthly live sessions with Beth
✓ Deliverability Certification on completion
Get your whole team enrolled and enquire about a discounted group booking.
✓ All 3 modules: Learn → Audit → Fix
✓ The 6-step deliverability audit process
✓ Fillable templates & frameworks
✓ Up to 3 monthly live sessions with Beth
✓ Deliverability Certification on completion
You can pay this by invoice. Request an invoice in your country's currency and get a place on the programme.
"Truly amazing. I walked away with so much valuable knowledge and a clear understanding of what to look out for and what actions to take. Everything you shared was incredibly valuable - I almost felt like I owed you money!"
MJ Balboa Online & Automation Team Lead, Kahoot
“Huge amount of information - lots of concepts have typically felt mysterious but you gave detailed explanations and clarity.”
Joel Slinn Senior Demand Generation Executive at Sharp
"This was truly one of the best things I've signed up for since I've joined my company and switched careers to my current role!"
Katie Vitale Marketing Coordinator, Avtek Solutions
"I think every part was valuable. I was impressed with the entire presentation. Well done! I learned a great deal and would highly recommend it to all B2B email marketers."
Amber Edson Marketing Automation Specialist at Alpine Intel
“Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.”
Lauren Bean Marketing Ops & Demand Gen Director, Centrical
"Your way of explaining it all was so clear and simple, I feel like I not only finally understand it but can also explain it! It's no longer a mystery to me!"
Maria Malaniia Email Freelancer
“Practical, actionable and Beth was great to learn from”
Emma-lee Levett GTM Infastructure lead
This programme has been developed and taught by Beth O'Malley, a deliverability & email specialist and creator of astral (an email, CRM & HubSpot consultancy).
Beth has been doing email for over 12 years; she's been in-house, agency-side, and now works as a consultant and trainer, auditing, transforming and teaching everything about email.
Deliverability is one of Beth's specialisms, and she's made it her mission to educate as many marketers around the globe on email deliverability. The frameworks and templates in this programme aren't just teachable theories - they're the exact ones she uses on live audits every day.
Beth's approach means you won't get any vague or recycled advice; a complex topic will be broken down in a simple way, and you'll enjoy doing it. Everything we do at astral, blends practical teaching and in--depth theory that helps you understand what's happening and exactly what to do about it.
Your ESP's "delivered" number won't tell you - it only means an email didn't bounce, not that it reached the inbox.
To know your real inbox vs spam placement you need to test it over a sustained period of time using inbox testing tools.
Module 2 teaches you exactly how, using the same six-step audit process used on all my client accounts.
It depends on the root cause — which is why diagnosing first matters.
Fixes can span technical setup, sender reputation, data hygiene and sending behaviour. Module 3 walks you through what to do for both good and bad results, plus monitoring and long-term strategy.
This is a full reference guide with definitions, frequently asked questions and knowledge to give you a head start.
DownloadThis blog breaks down email deliverability for marketers in a simple and easy way. It covers myths, definitions and more.
Read blogThis blog is a great way to learn what deliverability is and the exact 3 metrics you need to be tracking in your organisation.
Read blogEmail deliverability is about whether your emails reach the inbox, and what affects that outcome over time.
It’s not just authentication or avoiding spam words (this is not a thing). Deliverability is shaped by technical setup, data quality, engagement behaviour, content patterns, and how inbox providers assess sender reputation.
For B2B marketers, corporate spam filters and IT-controlled inboxes add extra complexity. For B2C and D2C teams, small changes in engagement or sending behaviour can quickly impact revenue. This is why deliverability needs ongoing monitoring, not one-off fixes.
Useful reads:
This is the framework I use when auditing client accounts, and the same process taught in the masterclasses.
1. Situational analysis
Understand what’s happening now and where deliverability issues are showing up.
2. Technical checks (authentication, setup, alignment)
Make sure authentication, domains, and setup aren’t quietly hurting inbox placement.
3. Reputation & infrastructure review
Assess how inbox providers currently see and trust your sending setup.
4. Data & sending hygiene (validation, suppression, cadence)
Check list quality, suppression, cadence and behaviour signals that affect reputation.
5. Inbox placement testing & engagement tracking
Test where emails actually land (inbox vs spam) and find out your average spam rate per provider.
6. Interpretation, root cause matrix → prioritised action plan
Turn findings into a clear, prioritised fix plan using root-cause analysis.
Useful reads:
Deliverability isn’t something you “fix once”. It requires consistent monitoring, testing, and sensible sending behaviour.
This includes:
list hygiene and re-engagement done properly
managing sending patterns and volume
protecting engagement signals
knowing when (and how) to pause, slow down, or re-warm
The goal isn’t perfection but more about control and resilience.
Useful reads:
These are tools I regularly reference for audits, monitoring, and testing. They’re not magic fixes but they’re inputs into better decision-making and help you understand email deliverability issues and performance.
You'll learn what tools you should be using for what and when in the masterclasses.
If you need hands-on support, I also offer done for you deliverability and email audits.
These audits go deeper than tools or surface checks and are designed to identify root cause, not just symptoms. They look at technical setup, data quality, engagement behaviour, inbox placement, and sending patterns, then translate findings into clear, prioritised actions and a roadmap.
This is the same audit framework taught in the masterclasses, applied directly to your account, with recommendations tailored to your business, audience, and sending model.
Find out more about my Email Deliverability & Email Audit Services
If you’re not ready for a full audit yet, the masterclasses are the best place to build understanding and learn how to run your own checks first.
The Vault is where I publish deeper dives into email, deliverability, and inbox behaviour — beyond surface-level advice.
If you want to build long-term understanding (not just quick fixes), this is a good place to start.
RE:markable is my weekly email covering:
deliverability updates
inbox and ESP changes
practical email marketing insights and strategies
upcoming masterclasses and resources
and the occasional bit of inbox mischief
Subscribers also get 10% off masterclasses - just sign up and reply to any of the emails to get your code.
Email deliverability training teaches marketers how inbox placement really works, how to diagnose issues using audits and testing, and how to protect sender reputation over time, which is exactly what these masterclasses are designed to do.
This is a full reference guide with definitions, frequently asked questions and knowledge to give you a head start.
