Welcome to the first EVER edition

Beth here, and above is a very accurate representation of me when I pressed send on this email.

Because after 2 years of having “launch newsletter” on my to-do list… here we are.

Want to skip the waffle? Scroll down for shorter bites of content. 

House rules you:

1. There a no rules (I'm not like a regular marketer, I'm a cool marketer)
2. If you love it? Amazing, hit reply with some love 💗
3. If you hate it? Reply with any feedback & unsubscribe here

You’ll find that most of what I share will be helpful across B2B, B2C, D2C, and honestly... any acronym you want to throw at me.

Because email is H2H, human to human (and most marketers forget that). 

P.S. If you fancy it, I'm hosting a webinar called Email Marketing Made Easy next week for busy freelancers and solo marketers who want a simple, effective way to grow with email, without the overwhelm. Book here →

The Email Marketing Health Check (on steroids)

Get clarity on what’s working, what’s not, and what to do about it

Rebuilt using my award-winning PPPP™ Framework, this is a proper diagnostic tool for your email marketing. you, you're seeing this first, I haven't launched it yet - grab it for under £30 on your boss's credit card before 1 June 2025. 

From the Queen’s Court

Voiceover video verdicts 

D2C/B2C Email Tear Down

B2B Email Tear Down

The Inbox Drop

My Golden Rule 

If it’s not a newsletter, then every email campaign or journey should follow this golden rule: One goal, one message.

"If we can just get them to open, then they might see something relevant and we have a better chance..." - I've disproved this theory a LOT. Just because someone opens your email, it doesn't mean they will read, like, engage or take action with what you say. 

Email needs intent. Every email campaign (or flow) needs a clear purpose and a measurable goal. Then, each email in that campaign or flow needs one key message that supports that goal.

Structure it like this:

→ One goal (e.g. event sign-ups)
→ Each email = one message you want to get across (e.g. a benefit or outcome) 
→ That message = your key message (one big idea or takeaway)
→ Then (if it makes sense), a secondary supporting message

From the Vault

A blog a day keeps the spam filter away 

⌚ 10 min read:

→ Why Your Opens and Clicks Have Dropped After Switching Email Platforms

⌚ 15 min read:

→ Stop Relying on Email Opens & Clicks: Better Metrics for Email Marketing

⌚ 13 min read:

→ The Top Email Marketing Predictions for 2025 and 2026

Quick Win

Stuff you can do fast 

If you have copy heavy emails or they feel too stuffy with text: cut your word count by 30%. 

Ask yourself: If I had to get the point across in one sentence, what would it be? By being able to do that, you'll easily be able to remove the waffle, fluff and repeated rubbish. 

Test it, see if it works better (it might not, but test & try you).

Plug of the Week

You get better results, I can pay my mortgage 

If you're interested in finding out about my services, how I support businesses and marketers with anything Email or CRM related you can reply to this email, or book a quick call with me here. 

May your emails be opened, clicked, and worshipped. 

Until next time you, 

Beth x

Beth O'Malley
Founder at astral
CRM & Email Specialist
I have ADHD (IFYKYK) so please excuse any typos and spelling errors in this email.

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