--- title: The Email & CRM Vault | Beth O'Malley (3) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (3) --- [Skip to content](https://weareastral.co.uk/thevault/author/beth-omalley/page/3#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Is Substack changing email marketing? What you gain, and what you give up](https://weareastral.co.uk/thevault/is-substack-changing-email-marketing-what-you-gain-and-what-you-give-up) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/is-substack-changing-email-marketing-what-you-gain-and-what-you-give-up) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email contingency planning: what to do when you get it wrong](https://weareastral.co.uk/thevault/email-contingency-planning-what-to-do-when-you-get-it-wrong-and-the-emails-you-should-have-written-before-you-needed-them) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/email-contingency-planning-what-to-do-when-you-get-it-wrong-and-the-emails-you-should-have-written-before-you-needed-them) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email is an awareness channel: reach, impressions, and the conversion to trust](https://weareastral.co.uk/thevault/email-is-an-awareness-channel-reach-impressions-and-the-conversion-to-trust) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/email-is-an-awareness-channel-reach-impressions-and-the-conversion-to-trust) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Conversion to trust: the email metric nobody is measuring, and how to improve it](https://weareastral.co.uk/thevault/conversion-to-trust-the-email-metric-nobody-is-measuring-and-how-to-improve-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/conversion-to-trust-the-email-metric-nobody-is-measuring-and-how-to-improve-it) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Who owns email deliverability?](https://weareastral.co.uk/thevault/who-owns-email-deliverability-not-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/who-owns-email-deliverability-not-it) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Using the data you already have for better email marketing](https://weareastral.co.uk/thevault/using-the-data-you-already-have-derived-properties-predictive-insights-and-where-ai-really-helps) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/using-the-data-you-already-have-derived-properties-predictive-insights-and-where-ai-really-helps) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The email footer: valuable real estate, and why the unsubscribe belongs at the top](https://weareastral.co.uk/thevault/the-email-footer-your-most-valuable-real-estate-and-why-the-unsubscribe-belongs-at-the-top) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/the-email-footer-your-most-valuable-real-estate-and-why-the-unsubscribe-belongs-at-the-top) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The three skills every email marketer needs, and none of them are email skills](https://weareastral.co.uk/thevault/the-three-skills-every-email-marketer-needs-and-none-of-them-are-email-skills) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/the-three-skills-every-email-marketer-needs-and-none-of-them-are-email-skills) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to get reviews without asking. Why review request emails fail, and how to earn the review instead](https://weareastral.co.uk/thevault/how-to-get-reviews-without-asking.-why-review-request-emails-fail-and-how-to-earn-the-review-instead) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/how-to-get-reviews-without-asking.-why-review-request-emails-fail-and-how-to-earn-the-review-instead) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Changing your email sending domain: what it does to your sender reputation, and how to do it safely](https://weareastral.co.uk/thevault/changing-your-email-sending-domain-what-it-does-to-your-sender-reputation-and-how-to-do-it-safely) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/changing-your-email-sending-domain-what-it-does-to-your-sender-reputation-and-how-to-do-it-safely) [First](https://weareastral.co.uk/thevault/author/beth-omalley) [Prev](https://weareastral.co.uk/thevault/author/beth-omalley/page/2) [1](https://weareastral.co.uk/thevault/author/beth-omalley) [2](https://weareastral.co.uk/thevault/author/beth-omalley/page/2) [3](https://weareastral.co.uk/thevault/author/beth-omalley/page/3) [4](https://weareastral.co.uk/thevault/author/beth-omalley/page/4) [5](https://weareastral.co.uk/thevault/author/beth-omalley/page/5) [Next](https://weareastral.co.uk/thevault/author/beth-omalley/page/4) [Last](https://weareastral.co.uk/thevault/author/beth-omalley/page/17) ## Get access to RE:markable Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief. Subscribe to RE:markable ![a. final -2](https://weareastral.co.uk/hs-fs/hubfs/a.%20final%20-2.png?width=100&height=100&name=a.%20final%20-2.png "a. final -2") Get in touch: [www.astral-digital.co.uk](http://www.astral-digital.co.uk) Email me: [beth@astral-digital.co.uk](mailto:beth@astral-digital.co.uk) Copyright © Astral Digital ™. All Rights Reserved By Astral Digital. Registered company number 1460594