--- title: The Email & CRM Vault | Beth O'Malley (6) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (6) --- [Skip to content](https://weareastral.co.uk/thevault/author/beth-omalley/page/6#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Accessibility and the European Accessibility Act: What It Is, Who It Affects, and What to Do About It](https://weareastral.co.uk/thevault/email-accessibility-and-the-european-accessibility-act-what-it-is-who-it-affects-and-what-to-do-about-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/email-accessibility-and-the-european-accessibility-act-what-it-is-who-it-affects-and-what-to-do-about-it) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Not Sending Enough Email Is a Deliverability Problem Too](https://weareastral.co.uk/thevault/not-sending-enough-email-is-a-deliverability-problem-too) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/not-sending-enough-email-is-a-deliverability-problem-too) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [What is BIMI, How to Get It, What It Costs, and Does it Help Email Deliverability?](https://weareastral.co.uk/thevault/what-is-bimi-how-to-get-it-what-it-costs-and-does-it-help-email-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/what-is-bimi-how-to-get-it-what-it-costs-and-does-it-help-email-deliverability) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Tracking Pixels Now Require Consent in France and Italy — Your Action Plan](https://weareastral.co.uk/thevault/email-tracking-pixels-now-require-consent-in-france-and-italy) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/email-tracking-pixels-now-require-consent-in-france-and-italy) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The Five Email Flows Every Business Should Have and What Should Be in Each One](https://weareastral.co.uk/thevault/the-five-email-flows-every-business-should-have-and-what-should-be-in-each-one) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/the-five-email-flows-every-business-should-have-and-what-should-be-in-each-one) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Agentic AI in Email Marketing and CRM](https://weareastral.co.uk/thevault/agentic-ai-in-email-marketing-and-crm-what-it-actually-is-what-it-isnt-and-why-most-marketers-shouldnt-touch-it-yet) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/agentic-ai-in-email-marketing-and-crm-what-it-actually-is-what-it-isnt-and-why-most-marketers-shouldnt-touch-it-yet) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Choosing and Migrating an ESP: What You Need to Know Before You Switch](https://weareastral.co.uk/thevault/choosing-and-migrating-an-esp-what-nobody-tells-you-before-you-switch) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/choosing-and-migrating-an-esp-what-nobody-tells-you-before-you-switch) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [B2B Email Attribution: How to Track Email Performance](https://weareastral.co.uk/thevault/b2b-email-attribution-why-its-mostly-garbage-and-how-to-track-performance-properly-anyway) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/b2b-email-attribution-why-its-mostly-garbage-and-how-to-track-performance-properly-anyway) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Scrap the Email Re-engagement Campaign](https://weareastral.co.uk/thevault/scrap-the-re-engagement-campaign) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/scrap-the-re-engagement-campaign) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Does AI-Generated Email Hurt Your Deliverability?](https://weareastral.co.uk/thevault/does-ai-generated-email-hurt-your-deliverability-the-honest-answer) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2026 [Read more](https://weareastral.co.uk/thevault/does-ai-generated-email-hurt-your-deliverability-the-honest-answer) [First](https://weareastral.co.uk/thevault/author/beth-omalley) [Prev](https://weareastral.co.uk/thevault/author/beth-omalley/page/5) [4](https://weareastral.co.uk/thevault/author/beth-omalley/page/4) [5](https://weareastral.co.uk/thevault/author/beth-omalley/page/5) [6](https://weareastral.co.uk/thevault/author/beth-omalley/page/6) [7](https://weareastral.co.uk/thevault/author/beth-omalley/page/7) [8](https://weareastral.co.uk/thevault/author/beth-omalley/page/8) [Next](https://weareastral.co.uk/thevault/author/beth-omalley/page/7) [Last](https://weareastral.co.uk/thevault/author/beth-omalley/page/17) ## 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