--- title: The Email & CRM Vault | Beth O'Malley (7) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (7) --- [Skip to content](https://weareastral.co.uk/thevault/author/beth-omalley/page/7#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Volume: How Much Is Too Much, How Little Is Too Little, and How to Get It Right](https://weareastral.co.uk/thevault/email-volume-how-much-is-too-much-how-little-is-too-little-and-how-to-get-it-right) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2026 [Read more](https://weareastral.co.uk/thevault/email-volume-how-much-is-too-much-how-little-is-too-little-and-how-to-get-it-right) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [10 things I stopped doing with email that most marketers still do](https://weareastral.co.uk/thevault/10-things-i-stopped-doing-with-email-that-most-marketers-still-do) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2026 [Read more](https://weareastral.co.uk/thevault/10-things-i-stopped-doing-with-email-that-most-marketers-still-do) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email awareness and the 4 metrics for email marketing that track awareness](https://weareastral.co.uk/thevault/email-is-an-awareness-channel) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2026 [Read more](https://weareastral.co.uk/thevault/email-is-an-awareness-channel) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How Humans Actually Behave in the Inbox](https://weareastral.co.uk/thevault/how-humans-actually-behave-in-the-inbox) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2026 [Read more](https://weareastral.co.uk/thevault/how-humans-actually-behave-in-the-inbox) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [How Email Copy and Design Work Together](https://weareastral.co.uk/thevault/how-email-copy-and-design-work-together) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2026 [Read more](https://weareastral.co.uk/thevault/how-email-copy-and-design-work-together) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to Write Email Copy That Converts](https://weareastral.co.uk/thevault/how-to-write-email-copy-that-converts) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2026 [Read more](https://weareastral.co.uk/thevault/how-to-write-email-copy-that-converts) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to Build an Email Marketing Strategy](https://weareastral.co.uk/thevault/how-to-build-an-email-marketing-strategy) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2026 [Read more](https://weareastral.co.uk/thevault/how-to-build-an-email-marketing-strategy) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The Email Glass Ceiling: What It Is, How to Spot It, and What to Do About It](https://weareastral.co.uk/thevault/the-email-glass-ceiling) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2026 [Read more](https://weareastral.co.uk/thevault/the-email-glass-ceiling) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Marketing for B2B SaaS: The Mistakes I Keep Seeing and How to Fix Them](https://weareastral.co.uk/thevault/email-marketing-for-b2b-saas-the-mistakes-i-keep-seeing-and-how-to-fix-them) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2026 [Read more](https://weareastral.co.uk/thevault/email-marketing-for-b2b-saas-the-mistakes-i-keep-seeing-and-how-to-fix-them) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Should I use a double opt-in?](https://weareastral.co.uk/thevault/should-i-use-a-double-opt-in) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2026 [Read more](https://weareastral.co.uk/thevault/should-i-use-a-double-opt-in) [First](https://weareastral.co.uk/thevault/author/beth-omalley) [Prev](https://weareastral.co.uk/thevault/author/beth-omalley/page/6) [5](https://weareastral.co.uk/thevault/author/beth-omalley/page/5) [6](https://weareastral.co.uk/thevault/author/beth-omalley/page/6) [7](https://weareastral.co.uk/thevault/author/beth-omalley/page/7) [8](https://weareastral.co.uk/thevault/author/beth-omalley/page/8) [9](https://weareastral.co.uk/thevault/author/beth-omalley/page/9) [Next](https://weareastral.co.uk/thevault/author/beth-omalley/page/8) [Last](https://weareastral.co.uk/thevault/author/beth-omalley/page/17) ## 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