--- title: The Email & CRM Vault (16) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (16) --- [Skip to content](https://weareastral.co.uk/thevault/page/16#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Stop Sending the Wrong Emails: Step-By-Step Exclusion Strategies](https://weareastral.co.uk/thevault/stop-sending-the-wrong-emails-step-by-step-exclusion-strategies) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/stop-sending-the-wrong-emails-step-by-step-exclusion-strategies) [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [What Marketers NEED to Know About CRM in 2025](https://weareastral.co.uk/thevault/what-marketers-need-to-know-about-crm-in-2025) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/what-marketers-need-to-know-about-crm-in-2025) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Why Your Opens and Clicks Have Dropped After Switching Email Platforms](https://weareastral.co.uk/thevault/why-your-opens-and-clicks-have-dropped-after-switching-email-platforms) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/why-your-opens-and-clicks-have-dropped-after-switching-email-platforms) [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [CRM Tools - What They Are, What They’re Not, and How to Choose the Right One](https://weareastral.co.uk/thevault/crm-tools-what-they-are-what-theyre-not-and-how-to-choose-the-right-one) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/crm-tools-what-they-are-what-theyre-not-and-how-to-choose-the-right-one) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [The Big Email Marketing Updates of 2025 (So Far)](https://weareastral.co.uk/thevault/emailupdates-2025) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/emailupdates-2025) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [A Marketer’s Simple Guide to Email Deliverability](https://weareastral.co.uk/thevault/a-marketers-simple-guide-to-email-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/a-marketers-simple-guide-to-email-deliverability) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Stop Relying on Email Opens & Clicks: Better Metrics for Email Marketing](https://weareastral.co.uk/thevault/stop-relying-on-email-opens-clicks-better-metrics-for-email-marketing) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/stop-relying-on-email-opens-clicks-better-metrics-for-email-marketing) [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [Why CRM Should Be a Core Business Function](https://weareastral.co.uk/thevault/why-crm-should-be-a-core-business-function) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/why-crm-should-be-a-core-business-function) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [The Top Email Marketing Predictions for 2025 and 2026](https://weareastral.co.uk/thevault/the-top-email-marketing-predictions-for-2025-and-2026) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/the-top-email-marketing-predictions-for-2025-and-2026) [First](https://weareastral.co.uk/thevault) [Prev](https://weareastral.co.uk/thevault/page/15) [12](https://weareastral.co.uk/thevault/page/12) [13](https://weareastral.co.uk/thevault/page/13) [14](https://weareastral.co.uk/thevault/page/14) [15](https://weareastral.co.uk/thevault/page/15) [16](https://weareastral.co.uk/thevault/page/16) Next Last ## Get access to RE:markable Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief. 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