--- title: The Email & CRM Vault (2) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (2) --- [Skip to content](https://weareastral.co.uk/thevault/page/2#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Black Friday 2026: what not to do, how to prep your deliverability, and what to send](https://weareastral.co.uk/thevault/black-friday-2026-what-not-to-do-how-to-prep-your-deliverability-and-what-to-send) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/black-friday-2026-what-not-to-do-how-to-prep-your-deliverability-and-what-to-send) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Italy's email tracking pixel deadline is 28 October 2026. What happens to your open tracking, and what to do in the next three weeks](https://weareastral.co.uk/thevault/italys-email-tracking-pixel-deadline-is-28-october-2026.-what-happens-to-your-open-tracking-and-what-to-do-in-the-next-three-weeks) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/italys-email-tracking-pixel-deadline-is-28-october-2026.-what-happens-to-your-open-tracking-and-what-to-do-in-the-next-three-weeks) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Your Comcast subscribers are now Yahoo subscribers](https://weareastral.co.uk/thevault/your-comcast-subscribers-are-now-yahoo-subscribers-and-nobody-told-you) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/your-comcast-subscribers-are-now-yahoo-subscribers-and-nobody-told-you) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The emotions behind every email you send](https://weareastral.co.uk/thevault/your-subscribers-do-not-decide-with-logic-they-justify-with-it.-the-emotions-behind-every-email-you-send) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/your-subscribers-do-not-decide-with-logic-they-justify-with-it.-the-emotions-behind-every-email-you-send) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email attribution is a load of rubbish, and that is fine. What to measure instead](https://weareastral.co.uk/thevault/email-attribution-is-garbage-and-that-is-fine.-what-to-measure-instead) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/email-attribution-is-garbage-and-that-is-fine.-what-to-measure-instead) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [How to build an email deliverability early warning system](https://weareastral.co.uk/thevault/how-to-build-an-email-early-warning-system-so-you-find-out-before-it-costs-you) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/how-to-build-an-email-early-warning-system-so-you-find-out-before-it-costs-you) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email operations: the processes that turn a pile of campaigns into a programme](https://weareastral.co.uk/thevault/email-operations-the-processes-that-turn-a-pile-of-campaigns-into-a-programme) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/email-operations-the-processes-that-turn-a-pile-of-campaigns-into-a-programme) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Email behaving badly: why compliance will not save your deliverability](https://weareastral.co.uk/thevault/email-behaving-badly-why-compliance-will-not-save-your-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/email-behaving-badly-why-compliance-will-not-save-your-deliverability) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Discovery optimisation and email: why being found is getting harder, and what your list is worth now](https://weareastral.co.uk/thevault/discovery-optimisation-and-email-why-being-found-is-getting-harder-and-what-your-list-is-worth-now) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/discovery-optimisation-and-email-why-being-found-is-getting-harder-and-what-your-list-is-worth-now) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The future of email marketing: what changed in 2026, what did not, and what happens next](https://weareastral.co.uk/thevault/the-future-of-email-marketing-what-changed-in-2026-what-did-not-and-what-happens-next) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/the-future-of-email-marketing-what-changed-in-2026-what-did-not-and-what-happens-next) [First](https://weareastral.co.uk/thevault) [Prev](https://weareastral.co.uk/thevault) [1](https://weareastral.co.uk/thevault) [2](https://weareastral.co.uk/thevault/page/2) [3](https://weareastral.co.uk/thevault/page/3) [4](https://weareastral.co.uk/thevault/page/4) [5](https://weareastral.co.uk/thevault/page/5) [Next](https://weareastral.co.uk/thevault/page/3) [Last](https://weareastral.co.uk/thevault/page/17) ## Get access to RE:markable Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief. Subscribe to RE:markable ![a. final -2](https://weareastral.co.uk/hs-fs/hubfs/a.%20final%20-2.png?width=100&height=100&name=a.%20final%20-2.png "a. final -2") Get in touch: [www.astral-digital.co.uk](http://www.astral-digital.co.uk) Email me: [beth@astral-digital.co.uk](mailto:beth@astral-digital.co.uk) Copyright © Astral Digital ™. All Rights Reserved By Astral Digital. Registered company number 1460594