--- title: The Email & CRM Vault (4) description: Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (4) --- [Skip to content](https://weareastral.co.uk/thevault/page/4#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Email accessibility: the four types, and how it affects your deliverability](https://weareastral.co.uk/thevault/email-accessibility-the-four-types-and-why-it-affects-your-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/email-accessibility-the-four-types-and-why-it-affects-your-deliverability) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Why category segmentation breaks, and what to build instead](https://weareastral.co.uk/thevault/how-to-segment-your-email-list-when-you-have-hundreds-of-products.-why-category-segmentation-breaks-and-what-to-build-instead) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/how-to-segment-your-email-list-when-you-have-hundreds-of-products.-why-category-segmentation-breaks-and-what-to-build-instead) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Do you have a forced opt-in list? What it is, why it is worse than a consequential opt-in, and what it does to your email programme](https://weareastral.co.uk/thevault/do-you-have-a-forced-opt-in-list-what-it-is-why-it-is-worse-than-a-consequential-opt-in-and-what-it-does-to-your-email-programme) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/do-you-have-a-forced-opt-in-list-what-it-is-why-it-is-worse-than-a-consequential-opt-in-and-what-it-does-to-your-email-programme) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to find out your sender reputation. Why you cannot look it up any more, and how to work it out instead](https://weareastral.co.uk/thevault/how-to-know-your-sender-reputation.-why-you-cannot-look-it-up-any-more-and-how-to-work-it-out-instead) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/how-to-know-your-sender-reputation.-why-you-cannot-look-it-up-any-more-and-how-to-work-it-out-instead) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [How to grow your email list and why disengagement is normal, and how to bring in people who feed your deliverability](https://weareastral.co.uk/thevault/how-to-grow-your-email-list.-why-disengagement-is-normal-and-how-to-bring-in-people-who-feed-your-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2026 [Read more](https://weareastral.co.uk/thevault/how-to-grow-your-email-list.-why-disengagement-is-normal-and-how-to-bring-in-people-who-feed-your-deliverability) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email exclusions and sending hierarchy: How to decide which email gets sent](https://weareastral.co.uk/thevault/email-exclusions-and-sending-hierarchy.-how-to-decide-which-email-wins-when-three-of-them-could-go) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2026 [Read more](https://weareastral.co.uk/thevault/email-exclusions-and-sending-hierarchy.-how-to-decide-which-email-wins-when-three-of-them-could-go) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [How to run cold email without destroying your deliverability](https://weareastral.co.uk/thevault/how-to-run-cold-email-without-destroying-your-domain.-and-what-to-build-before-the-window-closes) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2026 [Read more](https://weareastral.co.uk/thevault/how-to-run-cold-email-without-destroying-your-domain.-and-what-to-build-before-the-window-closes) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email is not a sales channel, it is an experience channel. How to build a CRM experience people remember](https://weareastral.co.uk/thevault/email-is-not-a-sales-channel-it-is-an-experience-channel.-how-to-build-a-crm-experience-people-remember) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2026 [Read more](https://weareastral.co.uk/thevault/email-is-not-a-sales-channel-it-is-an-experience-channel.-how-to-build-a-crm-experience-people-remember) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [The state of email deliverability in 2026. And what I think happens in 2027](https://weareastral.co.uk/thevault/the-state-of-email-deliverability-in-2026.-and-what-i-think-happens-in-2027) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2026 [Read more](https://weareastral.co.uk/thevault/the-state-of-email-deliverability-in-2026.-and-what-i-think-happens-in-2027) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to build brand associations through email](https://weareastral.co.uk/thevault/how-to-build-brand-associations-through-email.-and-why-they-always-want-me-to-buy-something-is-the-most-expensive-one-you-can-create) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2026 [Read more](https://weareastral.co.uk/thevault/how-to-build-brand-associations-through-email.-and-why-they-always-want-me-to-buy-something-is-the-most-expensive-one-you-can-create) [First](https://weareastral.co.uk/thevault) [Prev](https://weareastral.co.uk/thevault/page/3) [2](https://weareastral.co.uk/thevault/page/2) [3](https://weareastral.co.uk/thevault/page/3) [4](https://weareastral.co.uk/thevault/page/4) [5](https://weareastral.co.uk/thevault/page/5) [6](https://weareastral.co.uk/thevault/page/6) [Next](https://weareastral.co.uk/thevault/page/5) [Last](https://weareastral.co.uk/thevault/page/17) ## Get access to RE:markable Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief. Subscribe to RE:markable ![a. final -2](https://weareastral.co.uk/hs-fs/hubfs/a.%20final%20-2.png?width=100&height=100&name=a.%20final%20-2.png "a. final -2") Get in touch: [www.astral-digital.co.uk](http://www.astral-digital.co.uk) Email me: [beth@astral-digital.co.uk](mailto:beth@astral-digital.co.uk) Copyright © Astral Digital ™. All Rights Reserved By Astral Digital. Registered company number 1460594