RE:markable is the weekly email about emails. Dropping the latest email marketing news, updates, insights, free resources, upcoming masterclasses, webinars, and of course, a little inbox mischief.
Let’s dive right in with a hard truth — you don’t need more subscribers, you need better ones.
When we say stop chasing email subscribers (and build a great email list), it’s because the odds are that your current email list is a chaotic blend of ghost subscribers, dead data, and people who signed up for a one-time freebie and never returned.
Building an email list that actually works in 2025 isn’t about flashy pop-ups or ‘spin to win’ discount wheels.
It’s about trust, transparency, and creating value before you even think of hitting that ‘send’ button.
Let’s break down how to grow a strategic, high-performing email list in a world of fake emails, privacy paranoia, and inbox fatigue.
It’s time to stop chasing subscribers and build a great email list instead!
Well, for starters, a cheeky 10% discount incentive to sign up isn’t going to cut it anymore.
Consumers are savvy, and they know that the 10% discount tends to come with the caveat of a bucketload of emails (kind of not worth the trade-off, really, is it?).
If you don’t offer something relevant and/or valuable, they’ll give you a fake address or ghost after the first click.
Oh, and if you’re buying email lists? We need to have a separate, very serious conversation.
The key here is to avoid picking an incentive out of thin air — what is it that your audience actually wants, and how can your incentive match their intent?
You also have to be honest about what your audience is signing up for. Nothing creates animosity and dissatisfaction like poor communication and feeling lied to!
What is email marketing life without great quality data, eh?
But that’s the important distinction — there’s data, then there’s useful data.
Building a great email list in 2025 means understanding:
Zero- and first-party data are your goldmine, and we’d recommend building your strategies around them.
Oh, and avoid third-party data like the plague.
Whatever you do, don’t build a list and forget it!
You want to make sure that you’re:
Your email list is an evolving ecosystem, which means it requires ongoing maintenance to thrive.
It’s not a one-and-done job!
There are a few small differences between B2B and B2C that impact the way you should be approaching your email list in 2025.
Though B2B and B2C audiences require different email marketing strategies, the same rule applies: attract the right people with the right message, not everyone with anything.
Your email list is a long-term asset.
It’s your community, your pipeline, and your best-performing channel when it’s done right.
Instead of chasing vanity metrics that could cost you heavily in the future, start building the kind of email list that grows your business and fulfils your audience, too.
Want help building a high-performing, healthy email list that drives real results? Schedule a call with Beth
RE:markable is the weekly email about emails. Dropping the latest email marketing news, updates, insights, free resources, upcoming masterclasses, webinars, and of course, a little inbox mischief.