--- title: The Email & CRM Vault | CRM description: CRM | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. --- [Skip to content](https://weareastral.co.uk/thevault/tag/crm#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [The Missing Layer in Your Email Strategy](https://weareastral.co.uk/thevault/how-to-audit-your-external-comms-for-timing-problems) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 02/2026 [Read more](https://weareastral.co.uk/thevault/how-to-audit-your-external-comms-for-timing-problems) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [Email Segmentation in 2026: exclusions, restraint, and inbox safety](https://weareastral.co.uk/thevault/email-segmentation-in-2026-exclusions-restraint-and-inbox-safety) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 02/2026 [Read more](https://weareastral.co.uk/thevault/email-segmentation-in-2026-exclusions-restraint-and-inbox-safety) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [Dirty Data is Killing Your CRM](https://weareastral.co.uk/thevault/dirty-data-is-killing-your-crm-heres-why-it-matters) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 02/2026 [Read more](https://weareastral.co.uk/thevault/dirty-data-is-killing-your-crm-heres-why-it-matters) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [How to Run an Email Re-engagement Campaign](https://weareastral.co.uk/thevault/how-to-run-an-email-disengagement-campaign) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 02/2026 [Read more](https://weareastral.co.uk/thevault/how-to-run-an-email-disengagement-campaign) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [SIO: Search Inbox Optimisation](https://weareastral.co.uk/thevault/sio-search-inbox-optimisation) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 01/2026 [Read more](https://weareastral.co.uk/thevault/sio-search-inbox-optimisation) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Welcome Flows Are Dead and Orientation Flows Are In](https://weareastral.co.uk/thevault/welcome-flows-are-dead.-orientation-flows-are-thriving) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 01/2026 [Read more](https://weareastral.co.uk/thevault/welcome-flows-are-dead.-orientation-flows-are-thriving) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Your CRM and Marketing Teams Are Working Against Each Other (Here’s How to Fix It)](https://weareastral.co.uk/thevault/your-crm-and-marketing-teams-are-working-against-each-other-heres-how-to-fix-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 11/2025 [Read more](https://weareastral.co.uk/thevault/your-crm-and-marketing-teams-are-working-against-each-other-heres-how-to-fix-it) [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [CRM Cleanup Guide: 5 Steps to Clean Up Your CRM (Without Crying)](https://weareastral.co.uk/thevault/crm-cleanup-guide-5-steps-to-clean-up-your-crm-without-crying) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2025 [Read more](https://weareastral.co.uk/thevault/crm-cleanup-guide-5-steps-to-clean-up-your-crm-without-crying) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [CRM ≠ Email Marketing: Why Your CRM Strategy Needs to Grow Up in 2025](https://weareastral.co.uk/thevault/crm-email-marketing-why-your-crm-strategy-needs-to-grow-up-in-2025) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 07/2025 [Read more](https://weareastral.co.uk/thevault/crm-email-marketing-why-your-crm-strategy-needs-to-grow-up-in-2025) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [Stop Chasing Subscribers: Build a Great Email List](https://weareastral.co.uk/thevault/stop-chasing-subscribers-build-a-great-email-list) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/stop-chasing-subscribers-build-a-great-email-list) First Prev [1](https://weareastral.co.uk/thevault/tag/crm) [2](https://weareastral.co.uk/thevault/tag/crm/page/2) [Next](https://weareastral.co.uk/thevault/tag/crm/page/2) [Last](https://weareastral.co.uk/thevault/tag/crm/page/2) ## 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