---
title: The Email & CRM Vault | CX
description: CX | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain.
---

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- Email services
  
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    - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops)
    - [Email Audit](https://weareastral.co.uk/email-audit)
    - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit)
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    - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub)
    - [Email & CRM Vault](https://weareastral.co.uk/thevault)
    - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide)
    - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook)
    - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide)
    - [Email Health Check tool](https://www.emailhealthcheck.co.uk/)
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- [astral academy](https://weareastral.co.uk/academy)
  
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    - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training)
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    - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass)
    - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training)
- [Work with Beth](https://weareastral.co.uk/work-with-beth)

[Work with Beth](https://weareastral.co.uk/work-with-beth)

# The Email & CRM Vault

Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain.

[Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx)

## [Your B2B Email Marketing Strategy Needs More Reassurance, Not Offers… Here’s Why](https://weareastral.co.uk/thevault/your-b2b-email-marketing-strategy-needs-more-reassurance-not-offers-heres-why)

![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 

 10/2025

[Read more](https://weareastral.co.uk/thevault/your-b2b-email-marketing-strategy-needs-more-reassurance-not-offers-heres-why)

[Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability)

## [How to Re-Engage Your Email List (Properly and Without Destroying Deliverability)](https://weareastral.co.uk/thevault/how-to-re-engage-your-email-list-properly-and-without-destroying-deliverability)

![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 

 10/2025

[Read more](https://weareastral.co.uk/thevault/how-to-re-engage-your-email-list-properly-and-without-destroying-deliverability)

[Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx)

## [How To Innovate Your Email Marketing](https://weareastral.co.uk/thevault/how-to-innovate-your-email-marketing)

![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 

 08/2025

[Read more](https://weareastral.co.uk/thevault/how-to-innovate-your-email-marketing)

[Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CX](https://weareastral.co.uk/thevault/tag/cx)

## [From Email Sender to Email Strategist: Mastering the Email Ecosystem](https://weareastral.co.uk/thevault/from-email-sender-to-email-strategist-mastering-the-email-ecosystem)

![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 

 06/2025

[Read more](https://weareastral.co.uk/thevault/from-email-sender-to-email-strategist-mastering-the-email-ecosystem)

[Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx)

## [Master the Modern Customer Journey for 2025](https://weareastral.co.uk/thevault/master-the-modern-customer-journey-for-2025)

![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 

 06/2025

[Read more](https://weareastral.co.uk/thevault/master-the-modern-customer-journey-for-2025)

## Get access to RE:markable

Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief.

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