--- title: The Email & CRM Vault | Email Marketing description: Email Marketing | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. --- [Skip to content](https://weareastral.co.uk/thevault/tag/email-marketing#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Your subscribers can now talk to their inbox. Gmail Live, and why search inbox optimisation is suddenly the thing to get right](https://weareastral.co.uk/thevault/your-subscribers-can-now-talk-to-their-inbox.-gmail-live-and-why-search-inbox-optimisation-is-suddenly-the-thing-to-get-right) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/your-subscribers-can-now-talk-to-their-inbox.-gmail-live-and-why-search-inbox-optimisation-is-suddenly-the-thing-to-get-right) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to get stakeholders to stop asking you to send to everyone](https://weareastral.co.uk/thevault/how-to-get-stakeholders-to-stop-asking-you-to-send-to-everyone.-the-business-case-for-sending-less-in-language-that-is-not-about-email) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/how-to-get-stakeholders-to-stop-asking-you-to-send-to-everyone.-the-business-case-for-sending-less-in-language-that-is-not-about-email) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Managing very large email lists: how risk, deliverability and disengagement change when you are sending to hundreds of thousands of people](https://weareastral.co.uk/thevault/managing-very-large-email-lists) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/managing-very-large-email-lists) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Event email marketing: what to send, who to exclude, what to record, and why your deliverability drops every time](https://weareastral.co.uk/thevault/event-email-marketing-what-to-send-who-to-exclude-what-to-record-and-why-your-deliverability-drops-every-time) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/event-email-marketing-what-to-send-who-to-exclude-what-to-record-and-why-your-deliverability-drops-every-time) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email marketing attention: Nobody goes into their inbox to read your email](https://weareastral.co.uk/thevault/nobody-goes-into-their-inbox-to-read-your-email.-what-12-years-of-watching-inbox-behaviour-has-taught-me-about-attention) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/nobody-goes-into-their-inbox-to-read-your-email.-what-12-years-of-watching-inbox-behaviour-has-taught-me-about-attention) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The five-level CRM maturity model I use on every audit](https://weareastral.co.uk/thevault/show-me-your-last-ten-emails-and-i-will-tell-you-your-crm-level.-the-five-level-maturity-model-i-use-on-every-audit) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/show-me-your-last-ten-emails-and-i-will-tell-you-your-crm-level.-the-five-level-maturity-model-i-use-on-every-audit) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Stop shopping for a new CRM, do this first (then choose the software)](https://weareastral.co.uk/thevault/stop-shopping-for-a-crm.-map-your-architecture-your-data-and-your-audience-stories-first-then-go-and-find-the-technology) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/stop-shopping-for-a-crm.-map-your-architecture-your-data-and-your-audience-stories-first-then-go-and-find-the-technology) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Personalisation is dead, and AI killed it. Why {FirstName} stopped working and what replaced it](https://weareastral.co.uk/thevault/personalisation-is-dead-and-ai-killed-it.-why-firstname-stopped-working-and-what-replaced-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/personalisation-is-dead-and-ai-killed-it.-why-firstname-stopped-working-and-what-replaced-it) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Is email marketing dead? No, but everything has changed](https://weareastral.co.uk/thevault/is-email-marketing-dead-no-but-the-numbers-that-proved-it-worked-are-dying-and-that-is-a-different-problem) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/is-email-marketing-dead-no-but-the-numbers-that-proved-it-worked-are-dying-and-that-is-a-different-problem) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Synthetic engagement is now a blocklistable offence. What Validity's Heatwave means for anybody using a warm-up tool](https://weareastral.co.uk/thevault/synthetic-engagement-is-now-a-blocklistable-offence.-what-validitys-heatwave-means-for-anybody-using-a-warm-up-tool) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2026 [Read more](https://weareastral.co.uk/thevault/synthetic-engagement-is-now-a-blocklistable-offence.-what-validitys-heatwave-means-for-anybody-using-a-warm-up-tool) First Prev [1](https://weareastral.co.uk/thevault/tag/email-marketing) [2](https://weareastral.co.uk/thevault/tag/email-marketing/page/2) [3](https://weareastral.co.uk/thevault/tag/email-marketing/page/3) [4](https://weareastral.co.uk/thevault/tag/email-marketing/page/4) [5](https://weareastral.co.uk/thevault/tag/email-marketing/page/5) [Next](https://weareastral.co.uk/thevault/tag/email-marketing/page/2) [Last](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) ## Get access to RE:markable Get access to RE:markable, the weekly email that drops the latest email marketing news, updates, insights, resources, upcoming masterclasses, webinars, and of course, a little inbox mischief. Subscribe to RE:markable ![a. final -2](https://weareastral.co.uk/hs-fs/hubfs/a.%20final%20-2.png?width=100&height=100&name=a.%20final%20-2.png "a. final -2") Get in touch: [www.astral-digital.co.uk](http://www.astral-digital.co.uk) Email me: [beth@astral-digital.co.uk](mailto:beth@astral-digital.co.uk) Copyright © Astral Digital ™. All Rights Reserved By Astral Digital. Registered company number 1460594