--- title: The Email & CRM Vault | Email Marketing (12) description: Email Marketing | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (12) --- [Skip to content](https://weareastral.co.uk/thevault/tag/email-marketing/page/12#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Essential Email Marketing Skills for 2026 Onwards](https://weareastral.co.uk/thevault/essential-email-marketing-skills-for-2026-onwards) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 12/2025 [Read more](https://weareastral.co.uk/thevault/essential-email-marketing-skills-for-2026-onwards) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The Science of Inbox and Email Attention](https://weareastral.co.uk/thevault/the-science-of-attention-why-people-really-stop-reading-your-emails) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 12/2025 [Read more](https://weareastral.co.uk/thevault/the-science-of-attention-why-people-really-stop-reading-your-emails) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The Ultimate Checklist for a Healthy Email Ecosystem](https://weareastral.co.uk/thevault/the-ultimate-checklist-for-a-healthy-email-ecosystem) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 12/2025 [Read more](https://weareastral.co.uk/thevault/the-ultimate-checklist-for-a-healthy-email-ecosystem) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to Successfully Migrate ESPs (and What your Boss Needs to Know)](https://weareastral.co.uk/thevault/how-to-successfully-migrate-esps-and-what-your-boss-needs-to-know) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 12/2025 [Read more](https://weareastral.co.uk/thevault/how-to-successfully-migrate-esps-and-what-your-boss-needs-to-know) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Email Marketing Predictions For 2026: What’s Really Coming Next](https://weareastral.co.uk/thevault/email-marketing-predictions-for-2026) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 11/2025 [Read more](https://weareastral.co.uk/thevault/email-marketing-predictions-for-2026) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Your CRM and Marketing Teams Are Working Against Each Other (Here’s How to Fix It)](https://weareastral.co.uk/thevault/your-crm-and-marketing-teams-are-working-against-each-other-heres-how-to-fix-it) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 11/2025 [Read more](https://weareastral.co.uk/thevault/your-crm-and-marketing-teams-are-working-against-each-other-heres-how-to-fix-it) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [The 5 Invisible Factors Killing Your Email Deliverability Right Now](https://weareastral.co.uk/thevault/the-5-invisible-factors-killing-your-email-deliverability-right-now) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 11/2025 [Read more](https://weareastral.co.uk/thevault/the-5-invisible-factors-killing-your-email-deliverability-right-now) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx) ## [Your B2B Email Marketing Strategy Needs More Reassurance, Not Offers… Here’s Why](https://weareastral.co.uk/thevault/your-b2b-email-marketing-strategy-needs-more-reassurance-not-offers-heres-why) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2025 [Read more](https://weareastral.co.uk/thevault/your-b2b-email-marketing-strategy-needs-more-reassurance-not-offers-heres-why) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [The Data-Powered Email Playbook: Collect, Model, and Use Data to Make Email Performance Grow](https://weareastral.co.uk/thevault/the-data-powered-email-playbook-collect-model-and-use-data-to-make-email-performance-grow) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2025 [Read more](https://weareastral.co.uk/thevault/the-data-powered-email-playbook-collect-model-and-use-data-to-make-email-performance-grow) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [CX](https://weareastral.co.uk/thevault/tag/cx), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [How to Re-Engage Your Email List (Properly and Without Destroying Deliverability)](https://weareastral.co.uk/thevault/how-to-re-engage-your-email-list-properly-and-without-destroying-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2025 [Read more](https://weareastral.co.uk/thevault/how-to-re-engage-your-email-list-properly-and-without-destroying-deliverability) [First](https://weareastral.co.uk/thevault/tag/email-marketing) [Prev](https://weareastral.co.uk/thevault/tag/email-marketing/page/11) [10](https://weareastral.co.uk/thevault/tag/email-marketing/page/10) [11](https://weareastral.co.uk/thevault/tag/email-marketing/page/11) [12](https://weareastral.co.uk/thevault/tag/email-marketing/page/12) [13](https://weareastral.co.uk/thevault/tag/email-marketing/page/13) [14](https://weareastral.co.uk/thevault/tag/email-marketing/page/14) [Next](https://weareastral.co.uk/thevault/tag/email-marketing/page/13) [Last](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) ## 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