--- title: The Email & CRM Vault | Email Marketing (13) description: Email Marketing | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (13) --- [Skip to content](https://weareastral.co.uk/thevault/tag/email-marketing/page/13#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Inbox Placement Testing and Deliverability: What Marketers Need to Know](https://weareastral.co.uk/thevault/inbox-placement-testing-and-deliverability-what-marketers-need-to-know) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2025 [Read more](https://weareastral.co.uk/thevault/inbox-placement-testing-and-deliverability-what-marketers-need-to-know) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [Next Level Email Marketing & Deliverability Secrets You Need to Know](https://weareastral.co.uk/thevault/next-level-email-marketing-deliverability-secrets-you-need-to-know) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 10/2025 [Read more](https://weareastral.co.uk/thevault/next-level-email-marketing-deliverability-secrets-you-need-to-know) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## 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[The Biggest Myths (and Bullsh\*t) in Email Marketing](https://weareastral.co.uk/thevault/the-biggest-myths-and-bullsht-in-email-marketing) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2025 [Read more](https://weareastral.co.uk/thevault/the-biggest-myths-and-bullsht-in-email-marketing) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [Your Guide to Starting an Email Newsletter Your Audience Needs (B2B & B2C)](https://weareastral.co.uk/thevault/your-guide-to-starting-an-email-newsletter-your-audience-needs-b2b-b2c) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2025 [Read more](https://weareastral.co.uk/thevault/your-guide-to-starting-an-email-newsletter-your-audience-needs-b2b-b2c) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Segmentation: Where (and When) It Actually Matters](https://weareastral.co.uk/thevault/segmentation-where-and-when-it-actually-matters) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2025 [Read more](https://weareastral.co.uk/thevault/segmentation-where-and-when-it-actually-matters) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Email is a Mirror of Your Organisation: Fix the Foundations First](https://weareastral.co.uk/thevault/email-is-a-mirror-of-your-organisation-fix-the-foundations-first) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2025 [Read more](https://weareastral.co.uk/thevault/email-is-a-mirror-of-your-organisation-fix-the-foundations-first) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Neuromarketing & Email: What Their Brain Actually Does In the Inbox](https://weareastral.co.uk/thevault/neuromarketing-email-what-their-brain-actually-does-in-the-inbox) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 09/2025 [Read more](https://weareastral.co.uk/thevault/neuromarketing-email-what-their-brain-actually-does-in-the-inbox) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [What You Need to Know About Your Email Service Provider (That They Won’t Tell You!)](https://weareastral.co.uk/thevault/what-you-need-to-know-about-your-email-service-provider-that-they-wont-tell-you) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 08/2025 [Read more](https://weareastral.co.uk/thevault/what-you-need-to-know-about-your-email-service-provider-that-they-wont-tell-you) [First](https://weareastral.co.uk/thevault/tag/email-marketing) [Prev](https://weareastral.co.uk/thevault/tag/email-marketing/page/12) [11](https://weareastral.co.uk/thevault/tag/email-marketing/page/11) [12](https://weareastral.co.uk/thevault/tag/email-marketing/page/12) [13](https://weareastral.co.uk/thevault/tag/email-marketing/page/13) [14](https://weareastral.co.uk/thevault/tag/email-marketing/page/14) [15](https://weareastral.co.uk/thevault/tag/email-marketing/page/15) [Next](https://weareastral.co.uk/thevault/tag/email-marketing/page/14) [Last](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) ## 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