--- title: The Email & CRM Vault | Email Marketing (15) description: Email Marketing | Where spicy CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. (15) --- [Skip to content](https://weareastral.co.uk/thevault/tag/email-marketing/page/15#main-content) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth) # The Email & CRM Vault Where CRM & Email news, opinions, strategies, tips and not one bit of fluffy advice live rent-free in your marketing & business brain. [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CX](https://weareastral.co.uk/thevault/tag/cx) ## [From Email Sender to Email Strategist: Mastering the Email Ecosystem](https://weareastral.co.uk/thevault/from-email-sender-to-email-strategist-mastering-the-email-ecosystem) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2025 [Read more](https://weareastral.co.uk/thevault/from-email-sender-to-email-strategist-mastering-the-email-ecosystem) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [How to Write Better Email Copy: Framework and Guide](https://weareastral.co.uk/thevault/how-to-write-better-email-copy-framework-and-guide) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2025 [Read more](https://weareastral.co.uk/thevault/how-to-write-better-email-copy-framework-and-guide) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [How to Start Using Email Marketing as an Awareness Channel](https://weareastral.co.uk/thevault/how-to-start-using-email-marketing-as-an-awareness-channel) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2025 [Read more](https://weareastral.co.uk/thevault/how-to-start-using-email-marketing-as-an-awareness-channel) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Marketing Strategy](https://weareastral.co.uk/thevault/tag/marketing-strategy) ## [How to Build Subscriber Personas that Drive Better Email Results (and Understand What Your Audience Truly Wants)](https://weareastral.co.uk/thevault/how-to-build-subscriber-personas-that-drive-better-email-results-and-understand-what-your-audience-truly-wants) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2025 [Read more](https://weareastral.co.uk/thevault/how-to-build-subscriber-personas-that-drive-better-email-results-and-understand-what-your-audience-truly-wants) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [How to Clean Your Email List (Properly)](https://weareastral.co.uk/thevault/how-to-clean-your-email-list) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 06/2025 [Read more](https://weareastral.co.uk/thevault/how-to-clean-your-email-list) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [CRM](https://weareastral.co.uk/thevault/tag/crm) ## [Stop Chasing Subscribers: Build a Great Email List](https://weareastral.co.uk/thevault/stop-chasing-subscribers-build-a-great-email-list) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/stop-chasing-subscribers-build-a-great-email-list) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Stop Sending the Wrong Emails: Step-By-Step Exclusion Strategies](https://weareastral.co.uk/thevault/stop-sending-the-wrong-emails-step-by-step-exclusion-strategies) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/stop-sending-the-wrong-emails-step-by-step-exclusion-strategies) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [Why Your Opens and Clicks Have Dropped After Switching Email Platforms](https://weareastral.co.uk/thevault/why-your-opens-and-clicks-have-dropped-after-switching-email-platforms) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 05/2025 [Read more](https://weareastral.co.uk/thevault/why-your-opens-and-clicks-have-dropped-after-switching-email-platforms) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing) ## [The Big Email Marketing Updates of 2025 (So Far)](https://weareastral.co.uk/thevault/emailupdates-2025) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/emailupdates-2025) [Email Marketing](https://weareastral.co.uk/thevault/tag/email-marketing), [Email deliverability](https://weareastral.co.uk/thevault/tag/email-deliverability) ## [A Marketer’s Simple Guide to Email Deliverability](https://weareastral.co.uk/thevault/a-marketers-simple-guide-to-email-deliverability) ![Picture of Beth O'Malley](https://app.hubspot.com/settings/avatar/2761c9d87ba551994b382ed8415ad538) [Beth O'Malley](https://weareastral.co.uk/thevault/author/beth-omalley) 04/2025 [Read more](https://weareastral.co.uk/thevault/a-marketers-simple-guide-to-email-deliverability) [First](https://weareastral.co.uk/thevault/tag/email-marketing) [Prev](https://weareastral.co.uk/thevault/tag/email-marketing/page/14) [12](https://weareastral.co.uk/thevault/tag/email-marketing/page/12) [13](https://weareastral.co.uk/thevault/tag/email-marketing/page/13) [14](https://weareastral.co.uk/thevault/tag/email-marketing/page/14) [15](https://weareastral.co.uk/thevault/tag/email-marketing/page/15) [16](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) [Next](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) [Last](https://weareastral.co.uk/thevault/tag/email-marketing/page/16) ## 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