RE:markable is the weekly email about emails (coming soon). It will drop the latest email marketing news, updates, insights, free resources, upcoming masterclasses, webinars, and of course, a little inbox mischief.
Get on the list and be the first to know when it launches.
You might read ‘email marketing predictions for 2025’ and think “How different can email marketing be in 2025 compared to 2024?”. That’s a fair question!
Whether you’re a marketing manager, business leader, entrepreneur or decision-maker, part of your job is to stay ahead of trends instead of chasing them.
Part of that means knowing the trends of the year and how they’ll inform the next one to have a competitive advantage, especially during tumultuous periods (which we’ve had quite a few of globally in recent years!).
So, what are our top email marketing predictions for 2025 and beyond, and how can you use these trends to inform your email strategy?
Email marketing is the largest marketing channel worldwide, coming in with a whopping 4.59bn users worldwide in 2025, set to rise even further to 4.73bn by 2026.
As the number of email users increases – and therefore your ability to speak to even more of your target audience – so does revenue and ROI, with email marketing being 40x more effective than social media for customer acquisition, according to McKinsey.
Add in the frequently cited (for good reason!) ROI of $42 for every $1 spent, and it’s no stretch to say that email marketing is your competitive advantage and marketing Swiss Army Knife.
But, in order to benefit from the massive ROI and expanded user network of email marketing, you need to know how to evolve to meet the email marketing landscape.
That’s where predictions come in handy!
Whether it’s automation and hyper-personalisation, or broadening your understanding of metrics and focusing on the ‘right message at the right time’ mentality, you know where email marketing is moving in the near future.
All that’s left to do now is focus on evolving your approach to your email marketing strategy!
Remember: email marketing will never be obsolete for your business if you focus on keeping your approach fresh, relevant, and timely.
Now go forth and conquer!
RE:markable is the weekly email about emails (coming soon). It will drop the latest email marketing news, updates, insights, free resources, upcoming masterclasses, webinars, and of course, a little inbox mischief.