--- title: "Email Marketing in 2027: Free Webinar | astral" description: Free webinar on 2nd December. What changed in email this year, how AI is changing the inbox, deliverability and how to get ready for 2027. --- [Skip to content](https://weareastral.co.uk/webinar/email-marketing-in-2027#main-content) **FREE WEBINAR:** Email marketing in 2027: everything you need to know [Sign up now](https://weareastral.co.uk/webinar/email-marketing-in-2027) ![astral.](https://weareastral.co.uk/hs-fs/hubfs/astral.%20new%20logo%20no%20background%20large.png?width=500&height=200&name=astral.%20new%20logo%20no%20background%20large.png) - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) Open main navigation Close main navigation - Email services Show submenu for Email services - [Email Strategy Workshops](https://weareastral.co.uk/email-strategy-workshops) - [Email Audit](https://weareastral.co.uk/email-audit) - [Deliverability Audit](https://weareastral.co.uk/email-deliverability-audit) - Email & CRM resources Show submenu for Email & CRM resources - [Deliverability Hub](https://weareastral.co.uk/deliverability-hub) - [Email & CRM Vault](https://weareastral.co.uk/thevault) - [Email Copy & Psychology Guide](https://weareastral.co.uk/email-copy-psychology-guide) - [Email Design Handbook](https://weareastral.co.uk/email-design-handbook) - [Email Deliverability Guide](https://weareastral.co.uk/email-deliverability-guide) - [Email Health Check tool](https://www.emailhealthcheck.co.uk/) - [Deliverability Health Check tool](https://www.emaildeliverabilitycheck.co.uk/) - [astral academy](https://weareastral.co.uk/academy) Show submenu for astral academy - [Deliverability Certification](https://weareastral.co.uk/emaildeliverability/training) - [Email Design Masterclass](https://weareastral.co.uk/email-design-masterclass) - [Inbox Psychology Masterclass](https://weareastral.co.uk/email-psychology-masterclass) - [Free Deliverability Training](https://weareastral.co.uk/free-email-deliverability-training) - [Work with Beth](https://weareastral.co.uk/work-with-beth) [Work with Beth](https://weareastral.co.uk/work-with-beth?hsLang=en) FREE LIVE WEBINAR • 2ND DECEMBER • RECORDING FOR EVERYONE # Email marketing in 2027: everything you need to know #### What changed in email this year, what’s coming next, and exactly what to do about it If you send emails, whether that’s one newsletter a month or every campaign your business sends, this is for you. Email has changed more this year than it has in a long time, and most teams are still working from an old playbook. In 60 minutes, I’ll walk you through what changed, what it means for you and how to go into 2027 prepared rather than playing catch-up. [Save your seat →](https://weareastral.co.uk/webinar/email-marketing-in-2027#sessions) [What you'll learn ↓](https://weareastral.co.uk/webinar/email-marketing-in-2027#learn2) ###### 75 minutes ## LIVE WEBINAR **✓**  How AI is changing the inbox, and how to use it in your own email **✓** How people read email now, and what a 2027 strategy should look like **✓** What to report on now opens can’t be trusted **✓** The deliverability changes coming, and whether cold email survives [Sign up →](https://weareastral.co.uk/webinar/email-marketing-in-2027#sessions) # What this webinar covers: #### Email changed more this year than it has in a long time. AI is reading emails before people do, mailbox providers keep tightening the rules and people engage with email in a completely different way. This session pulls it all together, so you leave knowing exactly what to do next. The 2026 roundup Every update that mattered this year, in one place. What changed, who it affects and what you need to act on before January. Human behaviour and inbox psychology How people are reading, skimming and deciding what to engage with now. What still earns attention in a crowded inbox, and what people have stopped noticing. Your email strategy for 2027 An overview of what a strong strategy looks like next year. Relationship led, human led and intent led, built on signals and data rather than send volume. Reporting and measurement Opens are dead as a reliable metric, and AI summaries mean fewer people need to click. So how do you prove email is working in 2027? What to measure, what to stop reporting on and how to show the value of email to the rest of the business. AI and email How AI is changing the inbox, from AI summaries to Gmail Live, what that means for how your emails are seen, and how to use AI in your own email programme without losing what makes it yours. Deliverability Spam reports, average inbox and spam placement rates, what’s getting stricter and how mailbox providers are changing. Plus the big question: will cold email be dead in 2027? Predictions for 2027 What’s coming next, and how to get ready for it now. ### So much wisdom! "I liked the ability to answer specific questions in the Q&A and how you made the time to actually answer all of them (including mine!) The session was filled with so much wisdom and actionable things to do rather than just selling your services which I really appreciated too." Hannah Prestwood Marketing Manager at Latte ### Real aspects of deliverability "You touched every option that really matters to deliverability. Not kind of a formula like 7 ways you can fix deliverability. It presents the real aspects of email deliverability." Siddiqur Rahman ### Thank you "Not-so-obvious insights included the fact that Sender Score doesn't matter and that each ESP has its own reputation scoring system. Another important takeaway was that Inbox Placement Rate (IPR) should be measured separately for each ESP. I also learned that IPR cannot be reliably assessed based on a single test or even a few tests; it requires consistent, methodical testing over a longer period of time. Thank you" Marta Komar ### Usable insights and actions "I took so much away from it! Actual usable insights and actions - rather than just definitions of what deliverability is. You really packed the hour full and it felt more advanced/suitable to what I needed at my level than other training courses I've done. So useful!" Amy Tate Email Marketing Specialist at RED EQUIPMENT PTE # Choose your session *Please note: when signing up, you will be taken to my event platform on a new page - click Register.* ### Wednesday 2nd December - AM #### 10.00-11.15am GMT - 60 mins of packed content, plus 15 mins of Q&A - Recording sent to everyone who signs up - My email reporting and measurement guide after the session - A bundle of resources to get you ready for 2027 [Sign up for FREE](https://events.ringcentral.com/events/email-marketing-in-2027-everything-you-need-to-know) ### Wednesday 2nd December - PM #### 4.00-5.15pm GMT - 60 mins of packed content, plus 15 mins of Q&A - Recording sent to everyone who signs up - My email reporting and measurement guide after the session - A bundle of resources to get you ready for 2027 [Sign up for FREE](https://events.ringcentral.com/events/email-marketing-in-2027-everything-you-need-to-know-2026-12-02) > “Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.” \- Lauren Bean Marketing Ops & Demand Gen Director, Centrical > “The session covered all the fundamental areas to give you a really good understanding, even if you had no previous knowledge. I found it really easy to digest and super valuable, and came away with some immediate actions and knowledge I can use." \- Rachael Burns Digital Marketing Manager at Capital HB > “I didn't know deliver rate and deliverability were completely separate! I found the session very informative and it's definitely going to improve my email marketing performance." \- Georgia Streeter, Digital Marketing Executive at AeroCloud > “Covered all the deliverability essentials and was great to have expert confirm there is guarantee of deliverability score - but we need to follow best practices. Often too much time going into review deliverability scores on ESP or third parties" \- Richard Black, Senior Email Marketing Specialist at Lands’ End Europe Ltd ## Who this is for This is for anyone who sends emails. Whether email is a tiny part of your job or your whole job, B2B or B2C: ![team (1)](https://weareastral.co.uk/hs-fs/hubfs/team%20(1).png?width=200&height=200&name=team%20(1).png) ### Marketing teams and email marketers ![laptop](https://weareastral.co.uk/hs-fs/hubfs/laptop.png?width=200&height=200&name=laptop.png) ### Sole marketers/general marketers ![sales](https://weareastral.co.uk/hs-fs/hubfs/sales.png?width=200&height=200&name=sales.png) ### Sales professionals ![agency (1)](https://weareastral.co.uk/hs-fs/hubfs/agency%20(1).png?width=200&height=200&name=agency%20(1).png) ### Freelancers and agencies > "Beth went beyond typical email marketing advice and everything felt fresh, while still being super easy to follow and understand." \- Megan from University of Oxford ![image-c13e8d5a-0c49-4a1a-b348-e7849ad33001](https://weareastral.co.uk/hs-fs/hubfs/image-c13e8d5a-0c49-4a1a-b348-e7849ad33001.png?width=2000&height=2000&name=image-c13e8d5a-0c49-4a1a-b348-e7849ad33001.png "image-c13e8d5a-0c49-4a1a-b348-e7849ad33001") ## Beth O'Malley, Email & CRM Consultant | Creator of astral # Your trainer Beth O’Malley is the creator of Astral, a HubSpot and CRM consultancy, and one of the most recognised email marketing voices in the world. She’s trained over 8,000 marketers globally, developed industry-shaping guidelines and practices, and helped businesses generate £10M+ in assisted revenue in just 18 months. She’s also Program Director and co-creator of Certified GURU, the free email marketing certification built with Constant Contact. With a background in psychology, she cares as much about how people read and respond to email as the technical side. No recycled info, just what’s changed and what to do about it. [Save your seat](https://weareastral.co.uk/webinar/email-marketing-in-2027#sessions) # Email marketing in 2027: FAQs Is the webinar really free? Yes, completely free. Everyone who signs up also gets my email reporting and measurement guide and a bundle of 2027 resources after the session.     Is there a recording? Yes! Sign up and if you can't make it, you'll get the recording in 24 hours after the session. How long is it? 60 minutes of content, then 15 minutes of Q&A if you want to stay on. Do I need to be an email specialist? Not at all. If you send emails as any part of your job, this is for you. Everything is explained simply. Is it B2B or B2C? Both. Everything we cover applies whoever you send to. Are open rates dead? As a reliable measure, yes. Apple Mail Privacy Protection fires opens automatically, and AI summaries mean people can read your email without opening it. Treat opens as a signal, not proof. We’ll cover what to report on instead.psum dolor sit amet, consectetur adipiscing elit. Nullam tempor arcu non commodo elementum. How is AI changing the inbox? Inboxes now summarise, sort and prioritise emails before people read them. That changes what gets seen and how your message comes across. We’ll go through what’s changed and how to adapt. Will cold email be dead in 2027? That’s one of the big questions we’ll answer live. Come along for the full answer. ## Explore astral academy This webinar gives you the big picture. astral academy is where you go deep. Masterclasses, certification and live training on everything email, CRM and HubSpot, built from real client work, not recycled advice. [Learn with our academy →](https://weareastral.co.uk/academy?hsLang=en) ![a. final -2](https://weareastral.co.uk/hs-fs/hubfs/a.%20final%20-2.png?width=100&height=100&name=a.%20final%20-2.png "a. final -2") Copyright © Astral Digital ™. All Rights Reserved By Astral Digital. Registered company number 1460594