you - something BAD happened to my own emails this week. 

Turns out MailerLite hates me. After I upgraded and paid, they suspended and then fully terminated my account with zero warning. Now I’m being ghosted.

Thankfully, my business doesn’t rely on email day-to-day, but what if yours does?

Do you have a backup plan if your platform crashes or pulls the plug? 

Don’t wait for a crisis to get your contingency sorted.

Want to skip the waffle? Scroll down for shorter bites of content. 

Meanwhile, I’ve been booked and BUSY with training, auditing, CRM'ing. And  running a killer email strategy workshop with the Greene King team yesterday. 

I’m launching bite-sized learning modules to help you master very specific areas of email. Join the waitlist here.

Can you help me you?

What do you want to see in RE:markable? Do you love it? Hate it? Reply & help a gal out. 

From the Queen’s Court

Voiceover video verdicts 

B2C Email Video Verdict

B2B Email Video Verdict

BONUS: Extra B2B Service based business - welcome email verdict here

The Inbox Drop

Email deliverability is the new ROI driver

There’s a quiet shift happening in email marketing.

The value of an email address has dropped, not because the channel’s dead, but because getting in front of someone and getting them to care is harder than ever.

The one thing you can’t afford to ignore anymore? Deliverability.

Three things to prioritise right now:

• Define & clean your disengaged segments - be ruthless
• Verify & validate email addresses  - prevention beats a cure every time 
• Get a proper deliverability audit to know where you stand (I recently did an audit and they had no idea 75% of their emails went to spam 😮)

Inbox placement = impact. And impact = ROI

From the Vault

A blog a day keeps the spam filter away 

⌚ 13 min read:

→ Master the Modern Customer Journey for 2025

⌚ 11 min read:

→ How to Build Subscriber Personas that Drive Better Email Results (and Understand What Your Audience Truly Wants)

⌚ 9 min read:

→ How to Clean Your Email List (Properly)

 72% of marketers failed this test

Over 500 marketers took the Email Marketing Health Check. Only 9% nailed deliverability.

Quick Win

Recognition (aka how to get remembered)

Most people forget a lot of stuff.

• They forget they signed up
• They forget why they bought
• They forget you exist & how good your content is 

But when you remind someone why they came into your world, what pain point they had, what sparked their interest, where they found you, you reactivate their memory and rebuild that connection.

That’s called ✨recognition✨

It’s a powerful neuromarketing tactic (we're getting expert-level now you).

It’s also why motivational data matters, the why behind the sign-up, not just the when & where. 

Whether it was a freebie, a webinar, or a desperate Google search at 11pm,  referencing that moment (even subtly) makes people feel seen.

Try this: Drop in a gentle reminder that taps their memory and emotion

💡 Just one line can switch the light back on, and that’s how you build real relationships with your subscribers.

Plug of the Week

 Beth + you?

I know you’re probably not ‘looking’ for help...

But I work with people just like you, from audits to consultancy, training, and workshops - I’ve helped businesses add over £9 million in revenue, transform their email & CRM strategy, and even get marketers promoted. 

I’m on the lookout for my next client. Could it be you?

May your flows be flawless and your click rates fierce.

Inbox hugs,

Beth x

I have ADHD (IFYKYK) so please excuse any typos and spelling errors in this email.

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