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Email Deliverability Certification & Training

Hands-on deliverability training for B2B, B2C, and D2C marketers

Practical email deliverability training for marketers who want to understand, measure, and fix email deliverability - and clearly communicate issues using data-backed audits and testing. This email deliverability training teaches you how inboxes really work, how to audit your own email deliverability and how to protect (or recover) email performance long-term.

What is the Email Deliverability Certification Programme?

The Email Deliverability Certification Programme is a hands-on, practical training created for marketers and professionals who want to properly understand, measure, and improve email deliverability. 

  • Learn how inboxes actually work

  • Know how mailbox providers assess your emails

  • Be able to measure deliverability beyond your ESP

  • Understand how to run your own deliverability audit

  • Learn how to fix issues and protect performance long-term

Image of someone watching the programme

Whether you work in B2B, B2C, or D2C, this programme gives you the frameworks, tools, and confidence to really understand where your emails are landing, and start making decisions based on real data.

"Your masterclass was truly amazing. I walked away with so much valuable knowledge and a clear understanding of what to look out for and what actions to take. Everything you shared was incredibly valuable - I almost felt like I owed you money!"

MJ Balboa

Online & Automation Team Lead, Kahoot
“Huge amount of information - lots of concepts have typically felt mysterious but you gave detailed explanations and clarity. Will definitely need a second watch through to make sure I understand everything”

Joel Slinn

Senior Demand Generation Executive at Sharp
"This was truly one of the best things I've signed up for since I've joined my company and switched careers to my current role!"

Katie Vitale

Marketing Coordinator, Avtek Solutions
“Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.”

Lauren Bean

Marketing Ops & Demand Gen Director, Centrical
"I think every part of the presentation was valuable. I was impressed with the entire presentation. Well done! Thank you for the recording, templates, and workbook. I'm going to revisit it all and kick off the audit immediately. I learned a great deal during this class and would highly recommend it to all B2B email marketers."

Amber Edson

Marketing Automation Specialist at Alpine Intel

What you get in the programme:

  This is practical training to help you understand, apply, and fix your deliverability.

LIVE

Monthly Sessions

Sessions

Ask your questions, bring your testing, get answers and connect with other learners. One session every month! 

Register your interest

TIME

Completely Self-Paced

Pace

Get access for 6 months to complete the programme at your own pace - there is no rush. 

Register your interest

TOOLS

Templates & Resources

Resources

Access to all my fillable templates and frameworks so you can track your audit.

Register your interest

LEARN

Test, Learn, Interpret

Learn

Learn and test as you go, and learn how to interpret deliverability signals. 

Register your interest

Programme modules overview

What will you be covering and learning in the certification programme?

Module 1: What you need to know

Knowledge is SO important when it comes to deliverability. So this module covers:

  • What deliverability actually is (and what it isn’t)
  • How mailbox providers (Gmail, Outlook, Yahoo, corporate filters) assess your emails
  • Authentication, sender reputation, and engagement signals
  • Why B2B and B2C deliverability behave differently
  • Spot the warning signs
  • Learn what greylisting is and other forms of suppression that can happen 
  • Understand exactly how deliverability works and what impacts it 

Register your interest: Deliverability Certification Programme

Be first to know when it launches and access the Deliverability Certification Programme. And secure your place at £48 (first 100 only) before the price increases.
"The quality of the information was amazing. You're really undercharging for it! I am so excited to dig into the resources you're providing and doing my first audit!"

Patricia McGuinness

President at SBM Audience Development
"The deliverability audit template is GOLD. I am looking forward to diving into it. It's exactly what I needed."

Lauren Luedeke

Owner and Strategist at LJ Strategies LLC
"Your way of explaining it all was so clear and simple, I feel like I not only finally understand it but can also explain it! It's no longer a mystery to me!"

Maria Malaniia

Email Freelancer
"Beth was really personable. There was a lot of information to take on but her calm and methodical way meant I was able to follow along the whole time and keep up. I love the fact that we get the recording/slides and template afterward - knowing about that at the start put me at ease as I knew I could relax and rewatch anything I didn't grasp the first time."

Beth Sullivan

Marketing Coordinator
“Practical, actionable and Beth was great to learn from”

Emma-lee Levett

GTM Infastructure lead
“Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.”

Lauren Bean

Marketing Ops & Demand Gen Director, Centrical

When will the programme launch?

The programme is launching in Q2 of 2026. The original live masterclasses have been paused while the content is being rebuilt into a more in-depth, self-paced certification programme with significantly more value, structure, and support.

By registering your interest, you will:

  • Be the first to access the programme at launch
  • Secure early access pricing (£48 for the first 100 people)
  • Receive updates, previews, and priority enrolment
After the first 100 registrations, the price will increase to £148.

What’s happened to the masterclasses?

They’ve evolved into the Deliverability Certification Programme. The content outgrew the live format and this is the next step, with more depth, structure, and ongoing support.

Is this just the masterclass recordings?

How is this different from the masterclass?

 The masterclass gave you the knowledge, frameworks and strategies. 
This programme is designed to help you do the work step-by-step, at your own pace, with support when you need it. 

How does the certification work?

How long do I get access for?

What are the monthly live sessions?

What’s the price?

When will it launch?

Email deliverability resources 

If you want to learn more about email deliverability, audits, and inbox placement, these resources expand on what we cover in the masterclasses.
What is email deliverability (and why it matters)

Email deliverability is about whether your emails reach the inbox, and what affects that outcome over time.

It’s not just authentication or avoiding spam words (this is not a thing). Deliverability is shaped by technical setup, data quality, engagement behaviour, content patterns, and how inbox providers assess sender reputation.

For B2B marketers, corporate spam filters and IT-controlled inboxes add extra complexity. For B2C and D2C teams, small changes in engagement or sending behaviour can quickly impact revenue. This is why deliverability needs ongoing monitoring, not one-off fixes.

Useful reads:

The six-step deliverability audit process

This is the framework I use when auditing client accounts, and the same process taught in the masterclasses.

1. Situational analysis
Understand what’s happening now and where deliverability issues are showing up.

2. Technical checks (authentication, setup, alignment)
Make sure authentication, domains, and setup aren’t quietly hurting inbox placement.

3. Reputation & infrastructure review
Assess how inbox providers currently see and trust your sending setup.
 
4. Data & sending hygiene (validation, suppression, cadence)
Check list quality, suppression, cadence and behaviour signals that affect reputation.

5. Inbox placement testing & engagement tracking
Test where emails actually land (inbox vs spam) and find out your average spam rate per provider. 

6. Interpretation, root cause matrix → prioritised action plan
Turn findings into a clear, prioritised fix plan using root-cause analysis.

Useful reads:

Improving and protecting deliverability over time

Deliverability isn’t something you “fix once”. It requires consistent monitoring, testing, and sensible sending behaviour.

This includes:

  • list hygiene and re-engagement done properly

  • managing sending patterns and volume

  • protecting engagement signals

  • knowing when (and how) to pause, slow down, or re-warm

The goal isn’t perfection but more about control and resilience.

Useful reads:

Tools I use for deliverability checks and testing

These are tools I regularly reference for audits, monitoring, and testing. They’re not magic fixes but they’re inputs into better decision-making and help you understand email deliverability issues and performance.

You'll learn what tools you should be using for what and when in the masterclasses. 

  • MXToolbox            
  • ZeroBounce    
  • Warmy
  • GlockApps
  • Google Postmaster
  • Microsoft SNDS               
  • Instantly                      

 

How to get a deliverability audit or email audit

If you need hands-on support, I also offer done for you deliverability and email audits.

These audits go deeper than tools or surface checks and are designed to identify root cause, not just symptoms. They look at technical setup, data quality, engagement behaviour, inbox placement, and sending patterns, then translate findings into clear, prioritised actions and a roadmap. 

This is the same audit framework taught in the masterclasses, applied directly to your account, with recommendations tailored to your business, audience, and sending model.

Find out more about my Email Deliverability & Email Audit Services

If you’re not ready for a full audit yet, the masterclasses are the best place to build understanding and learn how to run your own checks first.

From the Vault: deliverability insights & breakdowns

The Vault is where I publish deeper dives into email, deliverability, and inbox behaviour — beyond surface-level advice.

If you want to build long-term understanding (not just quick fixes), this is a good place to start. 

Visit the Email & CRM Vault here.

RE:markable - the weekly email about emals

RE:markable is my weekly email covering:

  • deliverability updates

  • inbox and ESP changes

  • practical email marketing insights and strategies

  • upcoming masterclasses and resources

  • and the occasional bit of inbox mischief

Subscribers also get 10% off masterclasses - just sign up and reply to any of the emails to get your code. 

Sign up to RE:markable here. 

What is email deliverability training?

Email deliverability training teaches marketers how inbox placement really works, how to diagnose issues using audits and testing, and how to protect sender reputation over time, which is exactly what these masterclasses are designed to do.