FREE TRAINING SESSION • 60 MINUTES
Getting Email Deliverability Right: What to Know & Track
A free, one-hour live training session on email deliverability
60 minutes
TRAINING SESSION
✓ The basics and advanced fundamentals every marketer needs
✓ The key metrics to track: Inbox Reach, IPR, SPR, SCC & SCR, Inbox Impressions
✓ Where to start & how you can perform your own deliverability audit
The absolutes of deliverability
The fundamentals every professional needs in their toolkit - minus the recycled info and the overwhelm.
We'll cover what deliverability is, how inboxes decide whether to trust you, and what affects whether your emails land.
Deliverability metrics
The numbers you MUST be tracking - including Inbox Reach, Inbox Placement Rate (IPR), Spam Placement Rate (SPR), Spam Complaint Count & Rate (SCC & SCR), and Inbox Impressions. We'll go through what each one is!
How to read those numbers
What is a normal spam placement rate? How do you know when you're in trouble? We'll cover how to interpret your numbers, what "normal" actually looks like, and how to spot a warning sign early, so the data becomes something you can act on rather than just stare at.
Where to start (and how to audit your own)
You'll leave with a clear starting point — including a simple explanation of how to begin performing your own deliverability audit. And if you want to take it further, I'll tell you more about my Email Deliverability Certification Programme, which walks you through the full process step by step.
Skip this session and get deliverability certified
Take the full step-by-step path to getting email deliverability certified. The Email Deliverability Certification Programme is a self-paced course that teaches you to audit, fix and manage your own email deliverability — using the same six-step process behind astral's client audits.
"Beth is a great speaker, I could have listened all day! I work for a charity and I liked that the masterclass was universal and had ideas that can be utilised whatever the sector (usually these kind of things are aimed at the ecommerce sector). I'm so excited to read back through the slides and apply what I've learned into the charity's email strategy."
- Jenny from CHSW
19 August - AM
10.30am-11.30am BST
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60 mins of packed content
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Recording sent to you within 24 hours
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Link to join the Deliverability Certification Programme after
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FREE deliverability guide when you sign up
19 August - PM
3.30pm-4:30pm BST
-
60 mins of packed content
-
Recording sent to you within 24 hours
-
Link to join the Deliverability Certification Programme after
-
FREE deliverability guide when you sign up
16 September - AM
10.30am-11.30am BST
-
60 mins of packed content
-
Recording sent to you within 24 hours
-
Link to join the Deliverability Certification Programme after
-
FREE deliverability guide when you sign up
16 September - PM
3.30pm-4:30pm BST
-
60 mins of packed content
-
Recording sent to you within 24 hours
-
Link to join the Deliverability Certification Programme after
-
FREE deliverability guide when you sign up
“Your expertise is unmatched, and your frameworks are logical to follow. There is SO MUCH info, that I reached a point of overwhelm, but was relieved to know these resources were coming.”
- Lauren Bean Marketing Ops & Demand Gen Director, Centrical
Who this is for
This is for anyone who sends email and is held to account for the results — whether deliverability is new to you or you just want the fundamentals straight:
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Marketing teams and email marketers
Sole marketers/general marketers
Sales professionals
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Freelancers and agencies
"Beth went beyond typical email marketing advice and everything felt fresh, while still being super easy to follow and understand."
- Megan from University of Oxford
Beth O'Malley, Email & CRM Consultant | Creator of astral
Your trainer
Beth O'Malley is the creator of Astral, a HubSpot & CRM consultancy, and one of the most recognised email marketing voices in the world. She's trained over 8,000 marketers globally, developed industry-shaping guidelines and practices, and helped businesses generate £10M+ in assisted revenue in just 18 months.
She's a trainer, speaker, mentor, and business owner — and she brings all of that real-world experience into every session. No rubbish or recyled indo, just the stuff that actually changes how you work.
Email deliverability session: FAQs
Is the email deliverability training really free?
Yes — completely free. You'll also get my Email Deliverability Guide just for registering.
How long is it?
One hour! Q&A for 10 mins if you want to stay over.
What metrics will you cover?
The key deliverability metrics every marketer should track: Inbox Reach, Inbox Placement Rate (IPR), Spam Placement Rate (SPR), Spam Complaint Count & Rate (SCC & SCR), and Inbox Impressions — and crucially, what each one actually tells you.
Do I need to be technical to follow it?
Not at all. Everything is explained in easy to understand simple ways.
What if I can't make it live?
Register anyway — you'll still get the free guide, and if a recording is available you'll be the first to know.
Will this help me fix my deliverability?
This session gives you the fundamentals and shows you what to track and where to start. For the full step-by-step process — auditing, fixing and optimising — that's what the Email Deliverability Certification Programme covers, and I'll tell you more on the day.
Get Email Deliverability Certified
Take the full step-by-step path to getting email deliverability certified. The Email Deliverability Certification Programme is a self-paced course that teaches you to audit, fix and manage your own email deliverability — using the same six-step process behind astral's client audits.