Previously on RE:markable...
Catch up on the latest editions of RE:markable: the email about emails.
Edition 1
Catch up on this edition that includes the golden rule of email, how to stop relying on opens & clicks, how to say less and more voiceover video verdicts.
Read this one →Edition 2
Find out what email propaganda we're not falling for, how to use exclusion strategies, how to build a great email list and what the in the email a pattern interupt is.
Read this one →Edition 3
Learn how email deliverability is the new ROI driver, how to master the modern customer journey in 2025, what inbox recognition is (we're getting into neuromarketing) and a bonus B2B email verdict.
Read this one →Edition 4
Did you know email is an awareness channel? Plus how to write better email copy, The PPPP™ Email Framework and rebuilding your email value proposition.
Read this one →Edition 5
You can throw away email best practices (learn why in this edition) and get quick wins on the psychology behind email design.
Read this one →Edition 6
Learn the easy step to building a better email strategy, the 4 biggest deliverability myths, 3 real life email video verdicts + more.
Read this one →Edition 7
This one was an email buffet of goodness. Lot's of content from past editions and extra content I've been working on.
Read this one →Edition 8
Stop overthinking design and follow these steps, plus why email is an impact channel, not a conversion one and why you should never assume people care.
Read this one →Edition 9
Learn how not to split test your emails, voiceover video verdicts of real emails and email marketing metrics to track (that you've never heard of).
Read this one →Edition 10
Why unsubscribe rates are on the up and how Gmail, Yahoo & Outlook spam filters really work. Plus the way to get endless content ideas for your emails.
Read this one →Edition 11
Shocking email stats (that actually aren’t shocking), Beth's verdicts of real emails, tips to convince stakeholders to stop batch-and-blast emails, and guidance on planning and mapping effective email journeys.
Read this one →Edition 12
Why you can stop listening to generic email advice, learn about data collection strategies and uncover tips on deliverability you might not know.
Read this one →Edition 13
Everything you need to know about deliverability: the right tools, how to audit, fix, and keep your emails out of spam (and in the inbox where they belong).
Read this one →Edition 14
Discover my 6-step email creation process, find out why I HATE Linkedin's most recent email campaign and understand what control groups are in email.
Read this one →Edition 15
Learn how to send more emails without tanking deliverability, see which bank’s campaign impressed the Queen’s Court, and find out why subscriber personas matter.
Read this one →Edition 16
Find out what inbox numbness really is, learn how to squeeze more from your segmentation, and see how email can deliver standout experiences.
Read this one →Edition 17
Discover the top myths in email marketing, catch the latest video rulings from the Queen’s Court, and find out if images are truly essential in your emails.
Read this one →Edition 18
The latest email updates, how design affects inbox placement, and why emails can move from inbox to spam — even after they’ve landed.
Read this one →Edition 19
Queen’s Court verdicts you don’t need to fear, WTF “snoozing” actually is, and how to design emails that work with human behaviour, not against it.
Read this one →Edition 20
The worst email I’ve ever received - join my campaign against it and discover how to craft an email journey that actually works, step by step!
Read this one →Edition 21
Boost your email engagement, stay up to date with Gmail changes, and uncover my Grumpy Grandad trick.
Read this one →Edition 22
Learn how to bring your email list back to life, discover how to stay out of the promotions folder, and follow my tried-and-tested formula for emails that actually convert.
Read this one →Edition 23
How to stand out in overflowing inboxes, discover how data can make your sends better, plus grab one quick win you can try right away.
Read this one →Edition 24
Shine a light on the secret deliverability saboteurs, see who made the Queen’s Court this week, and discover how to steer leadership toward a better email approach.
Read this one →Edition 25
Discover the micro-mistakes sinking your engagement, the huge misunderstanding behind that shiny 99% “delivery” rate and the inbox psychology that proves your emails can work even when no one reads them.
Read this one →Edition 26
What’s coming for email in 2026, the opt-in distinction that’ll save your engagement, and the two-track warming system that keeps your list alive.
Read this one →Edition 27
This issue covers everything: your ultimate healthy-email checklist, a stress-free ESP migration guide, the email “truths” the internet lies about, and how to prime your sends when your clicks are flatlining.
Read this one →Edition 28
Discover why engagement is a condition (not a click), two fresh Queen’s Court video verdicts, the must-have email skills for 2026, and the recall factor - the split-second recognition that decides whether your emails work at all.
Read this one →Edition 29
In this edition: the email habits we’re leaving behind in 2025, your Christmas gift (hello, Email Design Handbook), the final Queen’s Court voiceover verdicts of the year, and why specificity beats everything in email.
Read this one →Edition 30
A tiny favour that helps me help you, a practical way to audit what subscribers actually experience, a standout round-up email from Customer.io in the Queen's Court and why most email advice falls apart in the real inbox.
Read this one →Edition 31
Learn a human-first way to design email journeys (TFDS), the slow death of cold email, why your abandonment emails probably aren’t doing what you think, and the copy frameworks that replace “we’re excited to announce”.
Read this one →Edition 32
This week: the end of welcome flows as we know them, a free-trial email gone wrong, why cold email is on borrowed time, and how to build an email strategy that survives 2026.
Read this one →Edition 33
In this edition: the inbox updates you can’t ignore, what AI is really doing to the inbox, why saying the thing your audience is already thinking works, and why SIO will matter more than opens and clicks.
Read this one →Edition 34
How to approach email re-engagement properly, why dirty data quietly breaks your CRM, the metrics that matter now in email, and a quick fix for the moment most emails lose people.
Read this one →Edition 35
This week explores segmentation through restraint, the evolving impact of AI on email marketing, practical customer journey mapping, and how a quick design tweak improves readability instantly.
Read this one →Edition 36
Behaviour > assumptions. Let’s talk sending the right message at the right moment, re-engagement without wrecking deliverability, my fence-sitting take on AI, and how to prove email actually makes money.
Read this one →Edition 37
Most email strategies aren’t broken, they’re undefined. This week: the six concepts you’ve probably skipped, two genuinely good email examples, the only deliverability metrics worth tracking, and a smarter way to define disengagement.
Read this one →FREE PPPP™ Framework Masterclass
Join the waitlist for a free masterclass and learn how to audit your email ecosystem and take control of your strategy.